Everything Changed When. . .

If you’re anything like me, people constantly want to give you advice. They’re quick to tell you how you can improve your life, whether that’s building your business, transforming your body, or creating an ideal romantic relationship. There are millions, if not billions, of advice books in the world because people are convinced they know what’s best. If you pay for their book, course, or some other product, they can show you the way.

Some of this is valid. I don’t know a thing about negotiation so sure, give me some tips. But sometimes, all this advice-giving isn’t helpful. Everything in my life changed as a freelance content writer and ghostwriter for therapists when I stopped following other people’s advice. Or rather, when I filtered out which pieces of advice were applicable to me and which were not.

oakland freelance content writer
Should I listen to advice or not? That’s the question. Photo by charlesdeluvio on Unsplash

Here’s the truth that isn’t very popular: Everyone is different and must forge their own path to some degree. What works for someone else may not work for you. I know it’s seductive to follow someone who will “guarantee” you their results, but they can’t guarantee that. No one can. Your life, your circumstances — even if they look similar — are not the same as someone else’s. For instance, in my field, freelance content writers and ghostwriters are told to market every day, to reach out to potential new leads, to perpetually drum up business. I think I’ve mentioned this before, but that has seldom worked for me. Only maybe one of my clients started working with me as a result of pitching to her. Every other client has come to me directly. How does that happen?!?

For me, it wasn’t even active networking. People found me on LinkedIn, or Google, or we know someone in common. My business doesn’t follow the traditional trajectory of “contact a bunch of people and someone will say yes.” Instead, the universe has communicated to me over and over again to relax and allow myself to receive.

ghost writer for therapists
My strategy is to relax and open myself to receive. Photo by Ben White on Unsplash

When I no longer followed every scrap of advice someone sent my way, everything in my life changed. When I stopped thinking someone else knew more than me about what to do, my freelance content writing and ghostwriting for therapists business blossomed. Again, sometimes it’s important to contact outside experts, but my inner guidance continues to be at play. Why contact this person over that person? I’m the one making that judgment call based on internal guidance and that’s what I’ve learned to trust above all else.

Instead of inundating you with advice, I wish more people said, “You already know what to do.” Or “check in with your intuition. What is it saying?” If more people did that, I wonder what their lives would look like. If there would be more flow and ease. That’s what’s happened for me. Instead of berating myself for not conducting my freelance content writing and ghostwriting for therapists business the way I “should,” I’m doing what’s best for me and that’s made all the difference.

If you’d like to work together, get in touch. Let’s see if we’re a good fit.

Pay Writers What They’re Worth

There’s a lot of exploitation in my industry. There are many individuals and businesses that want to pay writers what amounts to essentially minimum wage (or less). They think $42 for a 1,000-word piece is reasonable (it’s not). Do you know how long it takes to physically write 1,000 words? Hours. Plural. And that’s just the writing, not the researching or editing that makes the piece readable.

Compounding the exploitation problem, there are writers willing to take on that low-paying work. I don’t blame them because I know what it’s like to feel desperate, but unfortunately, the plethora of freelance content writers willing to work for almost nothing means writing is devalued. Individuals and businesses think it’s OK to keep paying these obscenely low rates (again, it’s not). The whole thing aggravates me to no end.

oakland content writer
Writers should earn more than mere pennies. Photo by Josh Appel on Unsplash

Look, I know these days newspapers and magazines are operating on shoe-string budgets because revenues have nosedived. For them, I have more compassion and understanding because they’re struggling to keep the lights on. (But for the record, even small, local newspapers pay more than $0.04/word, which is what $42 for 1,000 words amounts to.)

No, it’s the businesses that aren’t reliant on ad dollars that anger me. The ones that want me to help them boost their search engine optimization (SEO) so they can continue to rank highly on search engines and bring in customers or clients. The ones that have plenty of money but think so little of my services that they want to get the cheapest price possible.

For perspective, did you know the average house sitter charges $30 to $55 per night? And yes, some people have pet CPR training and other things to justify a higher price, but they didn’t go to school for house sitting. There is no “house sitting degree” or International Association of House Sitters, but a house sitter can make more money for their services than a writer. That’s messed up.

writer for therapists
Some house sitters make more than writers do. Photo by Autri Taheri on Unsplash

I went to school for four years to learn how to be a journalist. I’ve spent the last 16 years honing my skills and applying what I learned not only to journalism writing but also to working as a freelance content writer for small businesses. I studied writing extensively to be able to ghostwrite for therapists and mental health professionals. I pay attention to things like diction and grammar choices so I can mimic the voice of my clients. Don’t I deserve to be paid accordingly?

That’s a rhetorical question because of course I deserve to be paid what I’m worth. But not only me — every person like me. If someone has taken the time and energy to educate themselves, both formally and informally, they should be compensated. If you want to pay someone minimum wage, hire a high school student, not someone with a degree.

If you’re interested in working together, get in touch. I’d be happy to chat.

What I Wish I Knew 10 Years Ago

I was in Las Vegas recently for a bachelorette party and one of our Uber drivers was a real character. He spun a tale about how his father was a Russian assassin that met his mother while on the job and she didn’t find out until after she was pregnant that he was not exclusively a firefighter. The driver regaled us with how he’s sick of soup and can’t eat it because that’s all he had while in Russia until he moved to the U.S. at the age of 10.

One of my friends asked him, “Have you ever eaten mukluks?” and he said, “Yeah, I’ve had mukluks.” It was a trick question because mukluks are high, soft boots worn in the winter.  This guy was yanking our chain, as my dad would say, but he spoke with complete confidence and was an expert bullsh*tter. The thing is, this guy had me fooled. I didn’t know he was lying until later when my friend said mukluks are shoes! Maybe that’s embarrassing but it’s true. I operate in this way because I’m such an honest person it doesn’t occur to me other people are not. It’s kind of ironic then that I’m a journalist because journalists are supposed to be cynical and question everything. (Is it any wonder that I became a ghostwriter for therapists and a content writer for small businesses? Much less skepticism required.)

freelance writer for therapists
It’s important to question claims and not buy them hook, line, and sinker. Photo by averie woodard on Unsplash

For me, what I wish I knew 10 years ago (and have to remind myself of now) is that people lie.  Not only people, but companies because businesses are run by people who, again, aren’t always honest. I can’t tell you how many times I’ve fallen for the hype. “If you hire me, you’ll land a six-figure book deal,” or, “If we work together, you’ll double your income!” There’s also the prevalent, “We’re the No. 1 ____ in the city!” I haven’t necessarily bought a session with these folks, signed up for their course, or purchased their product, but I believe their hype. I have to constantly remind myself if something sounds too good to be true, it probably is. And/or show me the proof, then I’ll believe you.

For me, my “proof” is all over this website. My work speaks for itself. You can already tell I’m a good writer, or the kind of writer you want to work with, based on my samples. Not only the formal samples but this blog too! I’m a freelance ghostwriter for therapists and busy professionals — I support them (and potentially you!) by using my writing prowess to communicate ideas they don’t have the time or ability to convey. You’ll be able to tell that from the paid sample I require for new clients.

SF content writer
Paid samples are priceless. Photo by fotografierende on unsplash

Other than that, I don’t make promises I can’t keep. Yes, it’s true, some of my clients have been published on GoodTherapy and in book anthologies, but I don’t know if that will be the case for every client. I can’t guarantee visibility but I can guarantee the effort I’ll put in if you’d like to work together. If you want to give it a shot, contact me. I’d love to support you.

 

Maybe It’s You

I wrote a novel recently — my first ever — and sent it off to 50+ agents, confident someone would snatch it up immediately. After all, I’m already a professional writer so why wouldn’t someone want to sign me? When the first few agents either didn’t respond or said, “No thanks,” my spirits remained high and I assumed the problem was I just hadn’t found the right agent yet. By about the 25th rejection, I started to wonder if the problem was me. After the 50th rejection, I knew it was.

In my naivete, I assumed my writing skills would translate. That because I’ve written so many articles for so many publications, of course I’d be able to write a novel. It was only after numerous rejections that I started to question that belief. I started doing more research and attended a writer’s conference. It was eye-opening, to say the least. I learned precisely what agents are looking for in submissions and realized many of the turnoffs they mentioned were included in my manuscript. Ouch. I realized even though I originally thought someone else was the problem, that wasn’t the case. The problem was me.

ghostwriter for therapists
A little self-reflection goes a long way. Photo by Jalen Terry on Unsplash

I mention this because how often in business (and life) do we assume everyone else is at fault? That they’re the ones who need to change when in actuality you’re the problem? If you find yourself using hyperbolic words like “all,” “always,” or “never,” chances are you’d be better suited looking in the mirror. How could it possibly be true that your bosses are always terrible? Or that all of your colleagues are idiots? It can’t.

I’m reminded of “John” from therapist Lori Gottlieb’s book Maybe You Should Talk to Someone. He proclaimed that everyone else is an idiot and clung steadfastly to that belief. Gottlieb writes:

“When people come to therapy, I’m listening to their narratives but also for their flexibility with them. Do they consider what they’re saying to be the only version of the story – the ‘accurate’ version – or do they know that there are many ways to tell it? Are they aware of what they leave in or out or how they amend their story for the therapist’s ears?”

ghostwriter for therapists
There are multiple perspectives in every situation. Photo by pawel szvmanski on Unsplash

Even though she mentions this in the context of therapy, it also applies in business. Are we being flexible? Do we understand there are many ways to describe a situation? And that perhaps instead of being a hero, we’re a villain? It’s easy to point the finger at someone else, but that’s not grounded in reality, nor is it an empowering way to behave. It’s tempting to fall into a victim mentality, to think something is happening to me, but the truth is, I also have a part to play. Maybe I wasn’t clear in my communication, or I said “yes” when I wanted to say “no.” Maybe I didn’t set a boundary and now I’m resentful. Whatever the situation, it’s important to remember I’m an active participant in my life, including my business life.

We often think of business as being separate from our personal lives, and while that’s true to a degree, it’s also not. We’re still humans when we’re at work. We’re still interacting with one another. We’re still bringing our baggage, our trauma, and our defenses with us. That means our personal lives bleed over into our professional lives. They aren’t really separate. And so the more we do personal development work, the more we engage in self-reflection, the more harmonious and joyful our work life will be.

If you’re interested in partnering together, reach out to me

To Succeed, Think . . . Negatively

In the U.S., we hear all the time about the power of positive thinking. “Visualize what you want and you’ll get it!” We have numerous anecdotes backing this up, like Jim Carrey who wrote himself a $10 million check in 1985 for “acting services rendered” and post-dated it 10 years ahead. Lo and behold, in November 1995 he was paid $10 million for his movie Dumb and Dumber. There’s also that athlete who dreamt of winning a gold medal and then did. However, these folks might be the exception rather than the norm because it turns out, visualizing a positive outcome is one of the worst things you can do if you want to be successful.

That’s because, “Ceaseless optimism about the future only makes for a greater shock when things go wrong,” writes journalist Oliver Burkeman. “By fighting to maintain only positive beliefs about the future, the positive thinker ends up being less prepared, and more acutely distressed, when things eventually happen that he can’t persuade himself to believe are good.”

writer for therapists
It can be harder to digest the negative if you’ve only focused on the positive. Photo by Thought Catalog on Unsplash

Burkeman’s comments aren’t just conjecture, by the way; they’re backed up by research. Social psychologists Gabriele Oettingen and Doris Mayer asked 83 German students to rate the extent to which they thought positively about graduating from school and finding a job. Two years later, the researchers found the positive-thinking students put in fewer job applications, received fewer offers, and earned lower salaries.

It’s not just students either. Oettingen and Mayer published research in the Journal of Personality and Social Psychology that found hip-replacement patients who imagined their recovery would be swift were less successful in recovering than patients with more moderate expectations. That’s because visualizing a positive outcome conveys the sense you’re approaching your goals, which takes the edge off the need to achieve, according to Heather Barry Kappes, a management professor at the London School of Economics.

Writer for mental health professionals
Winning one of these takes more than positive visualization. Photo by Giorgio Trovato on Unsplash

That’s not to say there’s no place for positive thinking, there is, but it’s more important to visualize the obstacles standing between you and your wish along with how you’ll go about conquering them. That process is coined “WOOP” by Oettingen and stands for “wish, outcome, obstacle, and plan.” (You can practice WOOPing on this website.)

For me as a ghostwriter for therapists and an Oakland-based content writer for small businesses, that means I can’t just imagine receiving a check for a million dollars. It means I have to assess whether my goal is possible for one, and what are the obstacles between me and that goal, for two.

As much as we’d like to believe success is easy, passive, something we can dream our way into being, in reality, success — no matter how you define it — takes effort. It means meeting obstacles head on and overcoming them. It also means doing what works for you. As an old soul in business, contacting therapists and saying, “Hi, I’m a writer for therapists. Working with me, clients have increased their web traffic by 500%,” or “My clients have been published in numerous anthologies,” doesn’t seem to fly. For whatever reason, that method (which works for others!), doesn’t work for me.

writer for therapists
What stands between me and what I want? Photo by Katrina Berban on Unsplash

Instead, my effort is one of trust, faith, and knowing all who need me will find me because I’m putting myself out there. I’m using SEO so anyone who googles “ghostwriter for therapists” will stumble across my website. I’m asking for referrals from my existing clients. I’m taking inspired action, letting myself be guided, and knowing one of the best things I can do for myself is visualize, yes, but also visualize my hurdles. Imagining the worst-case scenario means I’ll know how to handle it if it arises. And as Roy T. Bennett says, “When things do not go your way, remember that every challenge — every adversity — contains within it seeds of opportunity and growth.”

If you’d like to explore opportunities for growth, I’d love to hear from you!

 

You Are Not Meant for Everyone

A friend texted me the other day, worried about money. She functions essentially like an independent contractor and because her company hired a bunch of new people, she expressed concern that fewer clients would want to work with her because now there’s more competition.

I get that. Sometimes I feel the same way. With so many people working as a ghostwriter for therapists and a content writer for small businesses, that means there’s less work to go around, right? Maybe. But also, the reality is not just anybody wants to work with my friend and my friend doesn’t want to work with just anyone. (Obviously that also applies to me.) It’s related to a post I wrote a year ago about how you can say “no” to clients. Business is like matchmaking — it truly has to be a good fit.

writer for therapists
Are we suitable for one another like a specific lock and key? Photo by Towfiqu barbhuiya on Unsplash

So yes, there may be a million people working as a ghostwriter for therapists or a  small business content writer, but that doesn’t mean we should be working together. For instance, I would HATE working for Big Tobacco or a company that’s clearcutting the Amazon rainforest. And they would likely hate working with me because our values are not in alignment. I care about contributing to the world in a positive way. Not only that, climate change matters a LOT to me so no, I couldn’t work with just anybody.

Like I told my friend, a better mindset than the competition = scarcity one, is that she could affirm for herself, “May all who need me, find me.” It’s certainly what I do in my business and what’s interesting is I find my clients are similar to me — they’re sensitive, empathic, caring individuals. Their primary concern is being of service to others, not making a quick buck. We’re a match because we understand one another. I grok what they’re trying to convey and am able to convey it. That’s huge! First and foremost, a ghostwriter must be able to emulate their client’s voice. If they can’t do that, it’s not ghostwriting.

writer for therapists
Do I sound like you? That’s good ghostwriting. Photo by Lukas Blazek on Unsplash

Content writing is different because my name usually is on the blog or article, but even there being a good match is important. Let’s be real — content writing can be boring and devoid of personality because the writer is just trying to insert specific keywords to boost search engine optimization. That’s fine, but the reason I’m able to make content writing fun is my clients allow me to have fun. They want me to be creative and that changes everything.

The bottom line is you, I, we, are not meant for everyone. We won’t work well with just anybody. That’s OK, fantastic even! We are meant to work with people who will get the most benefit from the relationship. You can’t please everyone and there’s that marketing saying that if you try to appeal to everyone, you’ll appeal to no one. Niches are important. It’s why I promote myself as a ghostwriter for therapists and not a ghostwriter for science-fiction novelists. Therapy and mental health I understand. Sci-Fi? Not so much.

writer for therapists
Yeah, this? I don’t really understand. Photo by Aideal Hwa on Unsplash

Supporting small businesses? Sign me up! Every single one of my immediate family members has their own business so heck yeah I want to support small businesses with my writing skills. Again, it has to be the right small business but you never know if you don’t ask. So go ahead and ask! Reach out to me and let’s see if we’re a good match for one another. I look forward to hearing from you.

Being an Old Soul in Business

All my life people have told me I’m an old soul, meaning someone who is wise beyond their years, highly sensitive, and empathic. I use that wisdom, sensitivity, and empathy in all my relationships, including business ones, which explains why people like working with me. And at the same time, being an old soul means I can’t conduct business in a “normal” way. (Side note, what even is normal?) It turns out, for this old soul, conventional wisdom doesn’t work.

As a ghostwriter for therapists and a content writer for small businesses, conventional wisdom says I should be out there hustling. Business coaches say, “You must get out there and sell yourself. Cold-call a hundred people a day.” Or, “For every 10 no’s you’ll receive one yes.” For some people that works. For me, that sounds like a nightmare and usually only ends in frustration. I’ve experienced this over and over again. When I reach out about ghostwriting for a therapist, more often than not, all I hear is crickets. Usually my email or telephone call goes unanswered.

San Francisco, CA content writer
Sometimes it feels like this, that the phone has been left off the hook. Photo by Quino Al on Unsplash

The funny thing is the vast majority of my clients reached out to me, and said, “Hey, I hear you’re a ghostwriter for therapists. Can you tell me more about that?” (P.S., if you want to learn more about ghostwriting and you feel shy, check out this post.) Having someone come to me is not at all how it’s “supposed” to go!

Tosha Silver talks about this in her book It’s Not Your Money, and says, “To many people, this aggressive approach [of hustling for clients] can feel traumatic and futile. It’s just another kind of doership. Instead, you offer the project to the Divine … you say, ‘Okay, God, if You want this to happen, then open the way. Let the connections come. Let everyone who needs me, find me.’ At the right time, the splendid march of synchronicities begins.”

San Francisco CA content writer
Let the synchronicities commence! Photo by Billy Huynh on Unsplash

And they do. If you’re able to trust and let go, amazing things start to happen. That doesn’t mean you do nothing, rather it means you act with inspiration, from a place of intuition. The Divine could nudge you to write a blogpost where you let people know you’re a ghostwriter for therapists, or you’re a content writer for small businesses. It could also mean the Divine tells you to share on LinkedIn or Twitter that you’re available for work. Maybe the Divine Beloved will even whisper in your ear and say, “Reach out to so and so.”

The point is, there’s a difference when you act from a place of trust and intuition than your ego. The ego says, “You have to figure this all out now! You need to work harder! Achieve, achieve, achieve!” The ego has lots of ideas about how things “should” go and thinks everyone else knows better than you do. It’s why advice books are so popular. No one knows what they’re doing and in some ways it’s easier to follow in someone else’s footsteps than it is to get quiet, to be in touch with the still, inner voice that whispers suggestions.

therapist ghostwriter
Your Self is whispering. Are you listening? Photo by Sai De Silva on Unsplash

Sure, advice has its place, but just because the advice is out there doesn’t mean you have to take it. Will that business coach’s advice work for you? Is it something you can sustain? What does your inner voice say?

Living in this way is different than the hyper-egoic, manifestation craze touted all over creation. Living in this way means a different sort of life. It’s easier for one, more magical for two. It’s not uncommon for opportunities to arise out of the blue, for the door you’ve been knocking on to finally open. It’s the kind of life I aspire to and it’s also why I’m here to say, “Use me. Let me be of service to you.” I’m a professional writer here to help you because I want you to succeed. Let’s go on that journey together. If you feel called, reach out to me today.

Why I’m Better than AI

Recently, a friend introduced me to copy.ai, which is an artificial intelligence (AI) website that writes marketing material. When I first looked through the website, my stomach dropped. My initial thought was, “AI is going to put me out of a job!” I’m sure many people have that fear and in fact is a news story that I, myself, have covered for the radiology publication AuntMinnie.com.

After my initial freak out, I probed deeper into the question: “Will AI put me out of a job?” After taking a deep breath and mulling it over, I decided no, it won’t. Maybe I’m being naïve, but I can’t see AI doing what I do. Oh sure, it can generate generic copy, it can follow a template, it can be a plug-and-play option for certain businesses, but it can’t do what I do. You know why? Because what I do requires decision-making, creativity, and empathy. In short, it requires something a machine can never provide: humanity.

writer for therapists.
Machines can only replace so much. Photo by National Cancer Institute on Unsplash

You might be saying to yourself, “Well, AI has to make decisions all the time. That’s what a decision tree is for.” You’re right, but when faced with multiple interview sources, how can AI decide which quote to lead with? How can it determine what information to include and what information to leave out? How can AI know who is “quoteworthy” and who isn’t? As a freelance journalist but also a ghostwriter for therapists, I make those decisions all the time. They’re based on what the publication has already covered, what will be a continuation of the conversation, and what’s truly new. When I write an article, I research what has already been written about it to make sure I’m not repeating material and also to see how I can expound upon what’s already been reported. Maybe AI will eventually be able to do all that, but we’re not there yet.

Something else AI can’t do is create. It instead takes content that’s been written before and uses it again. AI is a copycat. Sure, you have “originality” with a word here and there, but AI doesn’t create something altogether unique or personalized. It can’t. AI has limits and works with what the developers have fed into the algorithm. There are options to choose from and that’s it. AI creates cookie cutter material and frankly it irritates the crap out of me. It feels so, well, soul-less. Because it is. Copy generated by a computer is stripped of all emotion and is hard for me to connect to because there is no humanity to facilitate a connection. There may be “pretend” emotion, there may be “emotional” words, but how can the writing material contain any more than that?

writer for therapists
Human emotion is real. Machine emotion is not. Photo by S&B Vonlanthen on Unsplash

That’s not the case with me. I have emotion for days over here! I’m someone who wears my heart on my sleeve and more than that I have formal training in nonviolent communication and practice it regularly. Plus, I have an emotional hygiene practice where I express my emotions and recognize them for the tools and messengers that they are. I bring that emotionality, that empathy to everything I do. When I interview someone, I connect with them as a person. I ask them how they’re doing, I’m curious to hear their thoughts, I actively listen to what they’re saying. It’s why I’ve written so many features in my career – because I’m good at it. Give me a feature story and I’ll knock it out of the park. You know why? Because I’m a human being that relates to other human beings.

Ultimately what makes my writing special is the soul I put into it. I put myself into the writing – the word choice, the flow, the voice. When people read what I’ve written they instantly know it was written by a person because it’s clear there’s a person behind the keyboard. That’s also true when I ghostwrite for therapists because in that instance I’m embodying someone else’s voice. I’m thinking about what they would say, not what I would say so in that case too there’s a person behind the keyboard.

writer for therapists
No artificial intelligence typing on these keys! Photo by Markus Winkler on Unsplash

Why am I better than AI? Precisely because I’m not a machine. If you want to liven up your copy, make it peppy, I can do that. If you want to make your copy more formal, I can do that too. If you want to convey a story, I’m your gal. If you’re having a tough day and want a compassionate person to interact with, that’s me as well. Instead of having a machine spit out some copy that will read like every other copy it spits out – you can have personalized, soulful, creative material written by a person who understands nuance, which is something a machine will never be able to give you.

If you’re interested in working together, contact me to see if we’re a good fit.

Why You Want to Work with Me

The other week, a client emailed me and said, “You could call your business ‘Beyond Words’ because you offer so much more than writing blogposts.” I blushed reading that – and told her I appreciated her comment – but it also got me thinking. Why would she say that? And also, what else is it that I offer other than ghostwriting for therapists or content marketing for small businesses? More than my services, what do people get when working with me?

Me. They get me. And who is that? If you want all the labels, I’m an INFJ (introverted, intuitive, feeling, judging person) on the Myers-Brigg test. I’m a feeler but I also have a sharp mind. As an enneagram 1, I care about integrity, ethics, and details. I’m a perfectionist and want to get things right. I’m an idealist and always strive to improve whatever it is I’m working on. Lastly, I’m a highly sensitive person, which means I’m easily overstimulated (thus well suited to working as a writer!) and in tune with my environment and people around me. That means I understand what people are going through in a real way and offer understanding as well as flexibility. Did you just move? Are you going on vacation? I’m happy to give you some leeway in our work together.

san francisco content marketer

Some people might call me a bad businesswoman because instead I should point to the contract and say, “Well, you said you’d do X so now you have to,” but, well, that’s not who I am. I’m a person who values care and consideration and wants others to do the same. I can be hard-nosed about some things, but when it comes to people, I’m a big softie. That doesn’t mean I’m a doormat – I’ll say “no” and mean it according to my personal boundaries – but for the most part, I cut people lots of slack.

On top of all the personal traits that make me who I am, you also want to work with me because I deliver what I promise on time or even early! You don’t have to take my word for it – you can read my testimonials. But maybe you’re someone who’s a little skeptical. After all, testimonials can be bought. As an enneagram 1, that doesn’t occur to me, but I know some people have looser morals than I do. So, let’s say you think my testimonials are fake (they’re not because if you look up the names of the people, you’ll find they’re real, live humans), but just in case you’re questioning that, also consider the length of time I’ve worked with a few of my clients.

content marketer san francisco

I’ve been freelancing for the Potrero View since 2013, and even after leaving AuntMinnie.com in 2018, they’ve continued to ask me to freelance for them, as evidenced by an article I wrote about a  month ago.

By and large, my working relationships last. I’ve had a few that were short term of course, that happens to everybody, but mostly my relationships are long term, which demonstrates the kind of person I am. I’m the kind of person others want to keep working with!

I posted this before, but people want to work with someone they will “bond with, who they will feel good around, who will be their friend,” according to Dr. Lauren Rivera at Northwestern University who examined 120 interviews and published her results in the American Sociological Review. That’s me. I’m a person people bond with and feel good around. I treat my clients with respect. I know they have their own challenges and lives. I don’t look at them and see dollar signs, which makes all the difference.

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So what do you get when you hire me to ghostwrite for you or create content marketing posts? You get a caring human being, a perfectionist, and someone who is a woman of her word. If that all sounds like a person you want to work with, reach out to me, and let’s see if we’re a good fit.

What I Love about Ghostwriting

Not only am I a ghostwriter for therapists and other busy professionals, I’m also a content writer for small businesses plus a freelance journalist. That’s a lot of hats for one person to wear! I often joke around and say I’m a Jill of all trades because of how multifaceted I am when it comes to writing. Why have I structured my business the way that I have? After all, I’m choosing to wear these hats. Why have I done that? Keep reading to find out.

Why I love ghostwriting for therapists

I love ghostwriting for therapists because first and foremost, I care about mental health. As someone who has had her own mental health journey, I know the importance of people receiving support. And therapy isn’t only for people who are struggling to survive. It’s also for people who want to thrive. Working with a trained professional lets a person see their own shadow. It helps them spot patterns and dysfunctional behaviors that are difficult to spot on your own.

In my free time I like to read about various psychological topics — attachment theory, epigenetics, family constellations, etc. I could talk about those subjects for hours. Therapeutic topics come up so frequently in casual conversations that people have asked me over and over again whether I’ve thought about being a therapist. The answer is “yes, I have but it’s not my strong suit.” It’s really not. As an introvert and highly sensitive person, I’m drained by spending large chunks of time with people. I couldn’t handle talking to people about their challenges all the livelong day. Plus, my strong suit is writing. How do I marry these two passions? Ghostwriting for therapists!

writer for therapists

As a ghostwriter for therapists, I write about topics that interest me without spending years in graduate school. And because I don’t have professional training in that arena, the therapist or psychologist looks over what I’ve written and makes sure it’s factual. Everyone wins — I save the therapist time because they aren’t writing the article themselves and I get to do what I love. I mean honestly, what’s better than that? But I don’t only ghostwrite for therapists, I also ghostwrite for busy professionals.

What I love about ghostwriting for professionals

I love ghostwriting for busy professionals because I know everyone wants to be heard. I know people have their own area of expertise they’d like to share with the world. However, having a desire is not the same thing as having the time or the talent.

There are numerous professionals out there who have great ideas — they can support people with accounting or communication skills or whatever — but when it comes down to writing the darn thing, they can’t. That’s either because they have kids to look after or too much to do, or they’re more of a talker than a writer. Many people don’t have trouble speaking in front of a group but when it comes to typing on a keyboard they feel stuck. That’s where I come in. One of my clients likes to schedule a telephone call with me, or send me an audio recording where she discusses what she’d like her next blog to be about.

writer for therapists

It’s much easier for her to spend 30 minutes on the phone together rather than an hour and 30 minutes writing. Because writing is my forte, I’m happy to do the heavy lifting. It’s no trouble for me to take someone else’s ideas and put them in a coherent format. Plus, because I know a little bit about most topics due to my journalism training and natural curiosity, I’m able to pull in relevant books, articles, and quotes to flesh out the piece. Working with me takes your writing to the next level because you’re no longer going it alone.  Ghostwriting always involves partnership. However, the other parts of my business do not.

Why I love content writing

I love content writing for small businesses because it’s fun. I get to be zany, amusing, chipper. There’s so much room for creativity with being a content writer for small businesses because as long as I hit certain keywords, I’m set. I’ve slipped in a Mandalorian reference, song lyrics, and more. In one of my posts, I wrote, “If you want to be the prettiest pony at the party, that might not happen because you’ll have to contend with lookalikes.” I mean honestly, how frequently are you able to write with that sort of freedom in a paid setting? Answer: rarely. That’s what I love about content writing. My clients are happy as long as I repeat “Oakland web designer” or whatever their keyword is a few times. It’s fun! And content writing isn’t always fun because some small businesses think of it as a chore. It’s that thing they have to do to keep up web traffic but they’re not that great at it and have no idea what to say.

That’s where I come in. I’m great at content writing! And I have plenty to say! I’m writing an entire blogpost about what I love in regards to my business. I could do the same for you if you want. Get in touch with me.

ghostwriter for professionals

So that’s content writing. What about working as a freelance journalist? Why do I like that?

Why I love freelance journalism

I love working as a freelance journalist because it exposes me to people, places, events, and subjects I never knew existed or don’t have much familiarity with. For instance, recently I wrote an article about the Dogpatch Paddle Club. It’s a club for water sports enthusiasts in the SF Bay Area. I had no idea it existed but now I can tell you all about it, the founder, and his future plans for the club.

The other thing I love about being a freelance journalist is the deadlines. I know, some people are scared of deadlines because they feel a lot of pressure. Not me! I’ve been working as a journalist since 2006 so I’m a pro at meeting deadlines. I know precisely how long it will take me to research and write an article so meeting deadlines is easy.

Plus, because I’ve been doing this for so long, journalism is familiar, it’s easy. News pieces have their own format; they have a formula to follow. I don’t have to think too deeply about how to structure a news article because the structure is practically a given. Feature articles are a different beast but I love those because feature articles are all about storytelling. I’m sharing the story about a person or a business. Or maybe I’m writing in depth on a topic, like how artificial intelligence will affect productivity for radiologists. Regardless, it’s fun for me to compile information and share it with the world.

So there you have it. Now you know why I love working as a ghostwriter, content writer, and a journalist. If you want to hire me for any of these roles, get in touch. Let’s see if we’re a good fit.