Be Ready

A friend of mine struggled for years with her career. Despite her stellar qualifications, she struggled to find work, and when she did, she felt a little unrecognized. She advanced, but for the most part, work was just fine. Not terrible, but not great either. Then she moved back to her hometown and suddenly everything changed. Her skills were in high demand and she started hobnobbing with powerful people. Some of her LinkedIn posts went viral and people started contacting her left and right, wanting to know her opinion or otherwise network with her. This is a stark contrast to years prior when even getting an interview was difficult!

What happened? I can’t say for sure, but it reminds me of something my mentor says, “God is slow but always on time. When it’s time, he moves fast so be ready.” Change can happen quickly so it’s up to us to be prepared. I see how quickly things can change clearly reflected in the trajectory of my friend’s career but also my own as a freelance journalist, content writer, and ghostwriter for therapists.

ghost writer for therapists
Just like the seasons, change can happen fast. Photo by Chris Lawton on Unsplash

I can go for months without hearing from potential new clients and then suddenly my inbox is flooded with requests. What did I do differently? Did I purchase ads touting my services as a ghostwriter for therapists? Did I scour job boards for freelance writing gigs? Did I create a vision board? No. I didn’t change a thing.

This is the baffling part of being human. We like to believe if only we do X, then we’ll get Y. Don’t get me wrong, there is some truth to that. If you want to publish a book, you must write the darn thing (or hire a ghostwriter, like me). Effort is required to turn any goal into a reality but how and why something is successful or becomes noticed is still a mystery. An example that perfectly demonstrates this is the #StopWillow campaign on TikTok.

ghost writer for therapists
A willow tree and not the Willow project pictured here. Photo by 捷 简 on Unsplash

Videos that seek to stop the Alaska oil drilling project have amassed more than 50 million views (and counting). On March 3, #StopWillow was on TikTok’s top 10 trending list, according to CNN. Similar campaigns to ban oil drilling in the Arctic National Wildlife Refuge and the Line 3 pipeline in Minnesota were launched, but neither of those issues went viral.

“The growth of #StopWillow TikTok has both befuddled and delighted legacy climate groups, some of which were wondering why it took so long for Willow to get noticed,” CNN reported. The project has been in the works for years so why the sudden interest now? Why are people talking about it? That’s what fascinates me. No one can say for sure how and why these things happen. It’s clear to me there’s another force at work. This is why I invite magic and mystery into my business as a freelance journalist, content writer, and ghostwriter for therapists.

writing help for therapists
Embrace the magic. Photo by Almos Bechtold on Unsplash

Tosha Silver talks about this in her book It’s Not Your Money, and says instead of trying to control everything, instead, you “offer the project to the Divine … you say, ‘Okay, God, if You want this to happen, then open the way. Let the connections come. Let everyone who needs me, find me.’ At the right time, the splendid march of synchronicities begins.”

If you’re able to trust and let go, amazing things start to happen. That doesn’t mean you do nothing, rather it means you act with inspiration, from a place of intuition. You keep doing what you’re called to do and recognize “God is slow but always on time. When it’s time, he moves fast so be ready.”

Are you ready to take the stress out of writing? If so, contact me about potentially working together. Who knows what we could achieve together? Maybe we’ll even go viral. . .

How I Got Started as a Ghostwriter for Therapists

My mom tells a story about how when I was young, in preschool perhaps, we drove in the car with my aunt. Chilling in the backseat, I peppered my mom with question after question (as young children do). My mom answered every single one and my aunt replied, “Wow, you’re patient with her.”

Instead of telling me to stop asking questions, my parents encouraged and nurtured my curiosity. Sure, sometimes I heard “curiosity killed the cat,” but that was usually when I started snooping around for Christmas presents. Otherwise, my parents said, “Have at it. Stay curious.” Keep in mind, I’m a child of the late 80s and early 90s so this was before Siri, Alexa, or any other digital assistant could field questions.

Curiosity has been at the center of my life for as long as I can remember so that’s one piece of my journey to becoming a ghostwriter for therapists. Curiosity is key to an interest in sharing information with others.

The other part of my journey is that since I was in second grade, my mom told me I should be a journalist. I didn’t understand why she kept saying that to me. I didn’t like to write at the time and had no interest in the news. In other words, I wasn’t like Rory Gilmore, idolizing news anchors and foreign correspondents. Writing for a living sounded like a terrible occupation. Reading I loved, but writing? Forget it.

ghost writer for therapists
This didn’t interest me for a loooong time. Photo by Yannick Pulver on Unsplash

Writing Finally Became Fun

Fueling my distaste for writing was the fact all of my English teachers were boring, checked out, or pedantic. They didn’t inspire a love of anything in me and thus writing felt like a chore.  However, that all changed in 10th grade.

In 10th grade, I transferred schools and had Mr. Whiteside for English. He jumped on desks, played weird music, and wore bow ties most days. He scribbled interesting quotes on his walls and obviously loved teaching. He was the first English teacher who made reading and writing interesting. He was also the first person who taught me how to write. Up until that point, teachers took it for granted that we students knew what we were doing, or they just didn’t care.

Mr. Whiteside explained diction, the difference between connotation and denotation, parallel sentence structure, and more. He once assigned an exercise where we had to rewrite the same sentence 100 different ways. I hated that assignment with fervor but it stretched my brain and demonstrated how much can be accomplished with language. Suddenly, English went from my least favorite subject to the one I looked forward to the most. Writing finally became fun.

Parallel to a newly discovered love of language, I enrolled in a yearbook class. Yearbook gave me the freedom to roam the halls of the school unchaperoned while I visited various classes and events. Art show? Choir practice? Play rehearsal? I covered them all and learned how much I enjoyed observing real life and then writing about it.

ghost writer for therapists
Observation is fun for me. Photo by Jeremiah Lawrence on Unsplash

I loved my 10th-grade yearbook. I was so proud of it. Everyone put in hours of hard work to make it something special and I knew, I was certain we’d win awards for it.

We didn’t. Not a single one. That crushing blow planted a seed though. I was determined that the following year my school’s yearbook would win at least one award.

And the Winner is. . .

That next year, as a junior, I became editor-in-chief of our school’s yearbook. I poured my blood, sweat, and tears into that book. I worked on it during lunch, purchased a Mac just so I could take page layouts home, proofed every page, and in general worked my tail off.

When the yearbooks were distributed at the end of the year, most of the students didn’t like them because the senior portraits were in the back of the book (by design) instead of in the front as per usual. The student body complained about this and that and couldn’t see what I was trying to accomplish.

writer for therapists
This is the face people made. Photo by Jeffrey Wegrzyn on Unsplash

That summer, I went to yearbook camp and during the awards portion, not only did my school win numerous awards, but my name specifically flashed across the screen: I won first place for theme copy. Me! Something I wrote was considered worthy of praise! At that moment, I realized, “Hey, I could do this. I could make a living as a writer.”

I decided to study journalism in college, fulfilling my mother’s prediction, and went full steam ahead. There were moments when I doubted whether journalism was right for me, especially when I didn’t perform well on an assignment, but I kept at it because there’s nothing like the thrill of telling a good story.

Journalism to Ghostwriting

I worked as a journalist at various publications for several years (if you’re really interested you can see where on my LinkedIn page) and honed my craft. I became adept at interviewing other people, meeting deadlines, and juggling multiple stories at once.

There came a point though when I wanted to try something new. My therapist at the time asked me, “What makes you come alive? And what do people come to you for? The two combined are your genius.” For me, what makes me come alive is storytelling. I love the thrill of figuring out the best way to phrase something, what word to use to convey information. There’s something incredibly satisfying about landing on the perfect word. However, what people want to talk to me about are empathy and psychology. I have logged soooo many hours discussing attachment theory with my friends. Why not make that career?

ghost writer for therapists
This is me now, listening and writing away. Photo by fotografierende on unsplash

So I did. A friend needed a blog written and asked if I could help her. I said, “Let’s give ghostwriting a shot.” It worked out well, I was able to capture her voice and her intention, so I kept going. That’s how I became a ghostwriter for therapists and other busy professionals. If you want to test it out yourself, to see whether I can take the stress out of writing for you, reach out. I’d love to hear from you.

Everything Changed When. . .

If you’re anything like me, people constantly want to give you advice. They’re quick to tell you how you can improve your life, whether that’s building your business, transforming your body, or creating an ideal romantic relationship. There are millions, if not billions, of advice books in the world because people are convinced they know what’s best. If you pay for their book, course, or some other product, they can show you the way.

Some of this is valid. I don’t know a thing about negotiation so sure, give me some tips. But sometimes, all this advice-giving isn’t helpful. Everything in my life changed as a freelance content writer and ghostwriter for therapists when I stopped following other people’s advice. Or rather, when I filtered out which pieces of advice were applicable to me and which were not.

oakland freelance content writer
Should I listen to advice or not? That’s the question. Photo by charlesdeluvio on Unsplash

Here’s the truth that isn’t very popular: Everyone is different and must forge their own path to some degree. What works for someone else may not work for you. I know it’s seductive to follow someone who will “guarantee” you their results, but they can’t guarantee that. No one can. Your life, your circumstances — even if they look similar — are not the same as someone else’s. For instance, in my field, freelance content writers and ghostwriters are told to market every day, to reach out to potential new leads, to perpetually drum up business. I think I’ve mentioned this before, but that has seldom worked for me. Only maybe one of my clients started working with me as a result of pitching to her. Every other client has come to me directly. How does that happen?!?

For me, it wasn’t even active networking. People found me on LinkedIn, or Google, or we know someone in common. My business doesn’t follow the traditional trajectory of “contact a bunch of people and someone will say yes.” Instead, the universe has communicated to me over and over again to relax and allow myself to receive.

ghost writer for therapists
My strategy is to relax and open myself to receive. Photo by Ben White on Unsplash

When I no longer followed every scrap of advice someone sent my way, everything in my life changed. When I stopped thinking someone else knew more than me about what to do, my freelance content writing and ghostwriting for therapists business blossomed. Again, sometimes it’s important to contact outside experts, but my inner guidance continues to be at play. Why contact this person over that person? I’m the one making that judgment call based on internal guidance and that’s what I’ve learned to trust above all else.

Instead of inundating you with advice, I wish more people said, “You already know what to do.” Or “check in with your intuition. What is it saying?” If more people did that, I wonder what their lives would look like. If there would be more flow and ease. That’s what’s happened for me. Instead of berating myself for not conducting my freelance content writing and ghostwriting for therapists business the way I “should,” I’m doing what’s best for me and that’s made all the difference.

If you’d like to work together, get in touch. Let’s see if we’re a good fit.

Pay Writers What They’re Worth

There’s a lot of exploitation in my industry. There are many individuals and businesses that want to pay writers what amounts to essentially minimum wage (or less). They think $42 for a 1,000-word piece is reasonable (it’s not). Do you know how long it takes to physically write 1,000 words? Hours. Plural. And that’s just the writing, not the researching or editing that makes the piece readable.

Compounding the exploitation problem, there are writers willing to take on that low-paying work. I don’t blame them because I know what it’s like to feel desperate, but unfortunately, the plethora of freelance content writers willing to work for almost nothing means writing is devalued. Individuals and businesses think it’s OK to keep paying these obscenely low rates (again, it’s not). The whole thing aggravates me to no end.

oakland content writer
Writers should earn more than mere pennies. Photo by Josh Appel on Unsplash

Look, I know these days newspapers and magazines are operating on shoe-string budgets because revenues have nosedived. For them, I have more compassion and understanding because they’re struggling to keep the lights on. (But for the record, even small, local newspapers pay more than $0.04/word, which is what $42 for 1,000 words amounts to.)

No, it’s the businesses that aren’t reliant on ad dollars that anger me. The ones that want me to help them boost their search engine optimization (SEO) so they can continue to rank highly on search engines and bring in customers or clients. The ones that have plenty of money but think so little of my services that they want to get the cheapest price possible.

For perspective, did you know the average house sitter charges $30 to $55 per night? And yes, some people have pet CPR training and other things to justify a higher price, but they didn’t go to school for house sitting. There is no “house sitting degree” or International Association of House Sitters, but a house sitter can make more money for their services than a writer. That’s messed up.

writer for therapists
Some house sitters make more than writers do. Photo by Autri Taheri on Unsplash

I went to school for four years to learn how to be a journalist. I’ve spent the last 16 years honing my skills and applying what I learned not only to journalism writing but also to working as a freelance content writer for small businesses. I studied writing extensively to be able to ghostwrite for therapists and mental health professionals. I pay attention to things like diction and grammar choices so I can mimic the voice of my clients. Don’t I deserve to be paid accordingly?

That’s a rhetorical question because of course I deserve to be paid what I’m worth. But not only me — every person like me. If someone has taken the time and energy to educate themselves, both formally and informally, they should be compensated. If you want to pay someone minimum wage, hire a high school student, not someone with a degree.

If you’re interested in working together, get in touch. I’d be happy to chat.

What I Wish I Knew 10 Years Ago

I was in Las Vegas recently for a bachelorette party and one of our Uber drivers was a real character. He spun a tale about how his father was a Russian assassin that met his mother while on the job and she didn’t find out until after she was pregnant that he was not exclusively a firefighter. The driver regaled us with how he’s sick of soup and can’t eat it because that’s all he had while in Russia until he moved to the U.S. at the age of 10.

One of my friends asked him, “Have you ever eaten mukluks?” and he said, “Yeah, I’ve had mukluks.” It was a trick question because mukluks are high, soft boots worn in the winter.  This guy was yanking our chain, as my dad would say, but he spoke with complete confidence and was an expert bullsh*tter. The thing is, this guy had me fooled. I didn’t know he was lying until later when my friend said mukluks are shoes! Maybe that’s embarrassing but it’s true. I operate in this way because I’m such an honest person it doesn’t occur to me other people are not. It’s kind of ironic then that I’m a journalist because journalists are supposed to be cynical and question everything. (Is it any wonder that I became a ghostwriter for therapists and a content writer for small businesses? Much less skepticism required.)

freelance writer for therapists
It’s important to question claims and not buy them hook, line, and sinker. Photo by averie woodard on Unsplash

For me, what I wish I knew 10 years ago (and have to remind myself of now) is that people lie.  Not only people, but companies because businesses are run by people who, again, aren’t always honest. I can’t tell you how many times I’ve fallen for the hype. “If you hire me, you’ll land a six-figure book deal,” or, “If we work together, you’ll double your income!” There’s also the prevalent, “We’re the No. 1 ____ in the city!” I haven’t necessarily bought a session with these folks, signed up for their course, or purchased their product, but I believe their hype. I have to constantly remind myself if something sounds too good to be true, it probably is. And/or show me the proof, then I’ll believe you.

For me, my “proof” is all over this website. My work speaks for itself. You can already tell I’m a good writer, or the kind of writer you want to work with, based on my samples. Not only the formal samples but this blog too! I’m a freelance ghostwriter for therapists and busy professionals — I support them (and potentially you!) by using my writing prowess to communicate ideas they don’t have the time or ability to convey. You’ll be able to tell that from the paid sample I require for new clients.

SF content writer
Paid samples are priceless. Photo by fotografierende on unsplash

Other than that, I don’t make promises I can’t keep. Yes, it’s true, some of my clients have been published on GoodTherapy and in book anthologies, but I don’t know if that will be the case for every client. I can’t guarantee visibility but I can guarantee the effort I’ll put in if you’d like to work together. If you want to give it a shot, contact me. I’d love to support you.


Maybe It’s You

I wrote a novel recently — my first ever — and sent it off to 50+ agents, confident someone would snatch it up immediately. After all, I’m already a professional writer so why wouldn’t someone want to sign me? When the first few agents either didn’t respond or said, “No thanks,” my spirits remained high and I assumed the problem was I just hadn’t found the right agent yet. By about the 25th rejection, I started to wonder if the problem was me. After the 50th rejection, I knew it was.

In my naivete, I assumed my writing skills would translate. That because I’ve written so many articles for so many publications, of course I’d be able to write a novel. It was only after numerous rejections that I started to question that belief. I started doing more research and attended a writer’s conference. It was eye-opening, to say the least. I learned precisely what agents are looking for in submissions and realized many of the turnoffs they mentioned were included in my manuscript. Ouch. I realized even though I originally thought someone else was the problem, that wasn’t the case. The problem was me.

ghostwriter for therapists
A little self-reflection goes a long way. Photo by Jalen Terry on Unsplash

I mention this because how often in business (and life) do we assume everyone else is at fault? That they’re the ones who need to change when in actuality you’re the problem? If you find yourself using hyperbolic words like “all,” “always,” or “never,” chances are you’d be better suited looking in the mirror. How could it possibly be true that your bosses are always terrible? Or that all of your colleagues are idiots? It can’t.

I’m reminded of “John” from therapist Lori Gottlieb’s book Maybe You Should Talk to Someone. He proclaimed that everyone else is an idiot and clung steadfastly to that belief. Gottlieb writes:

“When people come to therapy, I’m listening to their narratives but also for their flexibility with them. Do they consider what they’re saying to be the only version of the story – the ‘accurate’ version – or do they know that there are many ways to tell it? Are they aware of what they leave in or out or how they amend their story for the therapist’s ears?”

ghostwriter for therapists
There are multiple perspectives in every situation. Photo by pawel szvmanski on Unsplash

Even though she mentions this in the context of therapy, it also applies in business. Are we being flexible? Do we understand there are many ways to describe a situation? And that perhaps instead of being a hero, we’re a villain? It’s easy to point the finger at someone else, but that’s not grounded in reality, nor is it an empowering way to behave. It’s tempting to fall into a victim mentality, to think something is happening to me, but the truth is, I also have a part to play. Maybe I wasn’t clear in my communication, or I said “yes” when I wanted to say “no.” Maybe I didn’t set a boundary and now I’m resentful. Whatever the situation, it’s important to remember I’m an active participant in my life, including my business life.

We often think of business as being separate from our personal lives, and while that’s true to a degree, it’s also not. We’re still humans when we’re at work. We’re still interacting with one another. We’re still bringing our baggage, our trauma, and our defenses with us. That means our personal lives bleed over into our professional lives. They aren’t really separate. And so the more we do personal development work, the more we engage in self-reflection, the more harmonious and joyful our work life will be.

If you’re interested in partnering together, reach out to me

To Succeed, Think . . . Negatively

In the U.S., we hear all the time about the power of positive thinking. “Visualize what you want and you’ll get it!” We have numerous anecdotes backing this up, like Jim Carrey who wrote himself a $10 million check in 1985 for “acting services rendered” and post-dated it 10 years ahead. Lo and behold, in November 1995 he was paid $10 million for his movie Dumb and Dumber. There’s also that athlete who dreamt of winning a gold medal and then did. However, these folks might be the exception rather than the norm because it turns out, visualizing a positive outcome is one of the worst things you can do if you want to be successful.

That’s because, “Ceaseless optimism about the future only makes for a greater shock when things go wrong,” writes journalist Oliver Burkeman. “By fighting to maintain only positive beliefs about the future, the positive thinker ends up being less prepared, and more acutely distressed, when things eventually happen that he can’t persuade himself to believe are good.”

writer for therapists
It can be harder to digest the negative if you’ve only focused on the positive. Photo by Thought Catalog on Unsplash

Burkeman’s comments aren’t just conjecture, by the way; they’re backed up by research. Social psychologists Gabriele Oettingen and Doris Mayer asked 83 German students to rate the extent to which they thought positively about graduating from school and finding a job. Two years later, the researchers found the positive-thinking students put in fewer job applications, received fewer offers, and earned lower salaries.

It’s not just students either. Oettingen and Mayer published research in the Journal of Personality and Social Psychology that found hip-replacement patients who imagined their recovery would be swift were less successful in recovering than patients with more moderate expectations. That’s because visualizing a positive outcome conveys the sense you’re approaching your goals, which takes the edge off the need to achieve, according to Heather Barry Kappes, a management professor at the London School of Economics.

Writer for mental health professionals
Winning one of these takes more than positive visualization. Photo by Giorgio Trovato on Unsplash

That’s not to say there’s no place for positive thinking, there is, but it’s more important to visualize the obstacles standing between you and your wish along with how you’ll go about conquering them. That process is coined “WOOP” by Oettingen and stands for “wish, outcome, obstacle, and plan.” (You can practice WOOPing on this website.)

For me as a ghostwriter for therapists and an Oakland-based content writer for small businesses, that means I can’t just imagine receiving a check for a million dollars. It means I have to assess whether my goal is possible for one, and what are the obstacles between me and that goal, for two.

As much as we’d like to believe success is easy, passive, something we can dream our way into being, in reality, success — no matter how you define it — takes effort. It means meeting obstacles head on and overcoming them. It also means doing what works for you. As an old soul in business, contacting therapists and saying, “Hi, I’m a writer for therapists. Working with me, clients have increased their web traffic by 500%,” or “My clients have been published in numerous anthologies,” doesn’t seem to fly. For whatever reason, that method (which works for others!), doesn’t work for me.

writer for therapists
What stands between me and what I want? Photo by Katrina Berban on Unsplash

Instead, my effort is one of trust, faith, and knowing all who need me will find me because I’m putting myself out there. I’m using SEO so anyone who googles “ghostwriter for therapists” will stumble across my website. I’m asking for referrals from my existing clients. I’m taking inspired action, letting myself be guided, and knowing one of the best things I can do for myself is visualize, yes, but also visualize my hurdles. Imagining the worst-case scenario means I’ll know how to handle it if it arises. And as Roy T. Bennett says, “When things do not go your way, remember that every challenge — every adversity — contains within it seeds of opportunity and growth.”

If you’d like to explore opportunities for growth, I’d love to hear from you!


You Are Not Meant for Everyone

A friend texted me the other day, worried about money. She functions essentially like an independent contractor and because her company hired a bunch of new people, she expressed concern that fewer clients would want to work with her because now there’s more competition.

I get that. Sometimes I feel the same way. With so many people working as a ghostwriter for therapists and a content writer for small businesses, that means there’s less work to go around, right? Maybe. But also, the reality is not just anybody wants to work with my friend and my friend doesn’t want to work with just anyone. (Obviously that also applies to me.) It’s related to a post I wrote a year ago about how you can say “no” to clients. Business is like matchmaking — it truly has to be a good fit.

writer for therapists
Are we suitable for one another like a specific lock and key? Photo by Towfiqu barbhuiya on Unsplash

So yes, there may be a million people working as a ghostwriter for therapists or a  small business content writer, but that doesn’t mean we should be working together. For instance, I would HATE working for Big Tobacco or a company that’s clearcutting the Amazon rainforest. And they would likely hate working with me because our values are not in alignment. I care about contributing to the world in a positive way. Not only that, climate change matters a LOT to me so no, I couldn’t work with just anybody.

Like I told my friend, a better mindset than the competition = scarcity one, is that she could affirm for herself, “May all who need me, find me.” It’s certainly what I do in my business and what’s interesting is I find my clients are similar to me — they’re sensitive, empathic, caring individuals. Their primary concern is being of service to others, not making a quick buck. We’re a match because we understand one another. I grok what they’re trying to convey and am able to convey it. That’s huge! First and foremost, a ghostwriter must be able to emulate their client’s voice. If they can’t do that, it’s not ghostwriting.

writer for therapists
Do I sound like you? That’s good ghostwriting. Photo by Lukas Blazek on Unsplash

Content writing is different because my name usually is on the blog or article, but even there being a good match is important. Let’s be real — content writing can be boring and devoid of personality because the writer is just trying to insert specific keywords to boost search engine optimization. That’s fine, but the reason I’m able to make content writing fun is my clients allow me to have fun. They want me to be creative and that changes everything.

The bottom line is you, I, we, are not meant for everyone. We won’t work well with just anybody. That’s OK, fantastic even! We are meant to work with people who will get the most benefit from the relationship. You can’t please everyone and there’s that marketing saying that if you try to appeal to everyone, you’ll appeal to no one. Niches are important. It’s why I promote myself as a ghostwriter for therapists and not a ghostwriter for science-fiction novelists. Therapy and mental health I understand. Sci-Fi? Not so much.

writer for therapists
Yeah, this? I don’t really understand. Photo by Aideal Hwa on Unsplash

Supporting small businesses? Sign me up! Every single one of my immediate family members has their own business so heck yeah I want to support small businesses with my writing skills. Again, it has to be the right small business but you never know if you don’t ask. So go ahead and ask! Reach out to me and let’s see if we’re a good match for one another. I look forward to hearing from you.

Being an Old Soul in Business

All my life people have told me I’m an old soul, meaning someone who is wise beyond their years, highly sensitive, and empathic. I use that wisdom, sensitivity, and empathy in all my relationships, including business ones, which explains why people like working with me. And at the same time, being an old soul means I can’t conduct business in a “normal” way. (Side note, what even is normal?) It turns out, for this old soul, conventional wisdom doesn’t work.

As a ghostwriter for therapists and a content writer for small businesses, conventional wisdom says I should be out there hustling. Business coaches say, “You must get out there and sell yourself. Cold-call a hundred people a day.” Or, “For every 10 no’s you’ll receive one yes.” For some people that works. For me, that sounds like a nightmare and usually only ends in frustration. I’ve experienced this over and over again. When I reach out about ghostwriting for a therapist, more often than not, all I hear is crickets. Usually my email or telephone call goes unanswered.

San Francisco, CA content writer
Sometimes it feels like this, that the phone has been left off the hook. Photo by Quino Al on Unsplash

The funny thing is the vast majority of my clients reached out to me, and said, “Hey, I hear you’re a ghostwriter for therapists. Can you tell me more about that?” (P.S., if you want to learn more about ghostwriting and you feel shy, check out this post.) Having someone come to me is not at all how it’s “supposed” to go!

Tosha Silver talks about this in her book It’s Not Your Money, and says, “To many people, this aggressive approach [of hustling for clients] can feel traumatic and futile. It’s just another kind of doership. Instead, you offer the project to the Divine … you say, ‘Okay, God, if You want this to happen, then open the way. Let the connections come. Let everyone who needs me, find me.’ At the right time, the splendid march of synchronicities begins.”

San Francisco CA content writer
Let the synchronicities commence! Photo by Billy Huynh on Unsplash

And they do. If you’re able to trust and let go, amazing things start to happen. That doesn’t mean you do nothing, rather it means you act with inspiration, from a place of intuition. The Divine could nudge you to write a blogpost where you let people know you’re a ghostwriter for therapists, or you’re a content writer for small businesses. It could also mean the Divine tells you to share on LinkedIn or Twitter that you’re available for work. Maybe the Divine Beloved will even whisper in your ear and say, “Reach out to so and so.”

The point is, there’s a difference when you act from a place of trust and intuition than your ego. The ego says, “You have to figure this all out now! You need to work harder! Achieve, achieve, achieve!” The ego has lots of ideas about how things “should” go and thinks everyone else knows better than you do. It’s why advice books are so popular. No one knows what they’re doing and in some ways it’s easier to follow in someone else’s footsteps than it is to get quiet, to be in touch with the still, inner voice that whispers suggestions.

therapist ghostwriter
Your Self is whispering. Are you listening? Photo by Sai De Silva on Unsplash

Sure, advice has its place, but just because the advice is out there doesn’t mean you have to take it. Will that business coach’s advice work for you? Is it something you can sustain? What does your inner voice say?

Living in this way is different than the hyper-egoic, manifestation craze touted all over creation. Living in this way means a different sort of life. It’s easier for one, more magical for two. It’s not uncommon for opportunities to arise out of the blue, for the door you’ve been knocking on to finally open. It’s the kind of life I aspire to and it’s also why I’m here to say, “Use me. Let me be of service to you.” I’m a professional writer here to help you because I want you to succeed. Let’s go on that journey together. If you feel called, reach out to me today.

Why I’m Better than AI

Recently, a friend introduced me to, which is an artificial intelligence (AI) website that writes marketing material. When I first looked through the website, my stomach dropped. My initial thought was, “AI is going to put me out of a job!” I’m sure many people have that fear and in fact is a news story that I, myself, have covered for the radiology publication

After my initial freak out, I probed deeper into the question: “Will AI put me out of a job?” After taking a deep breath and mulling it over, I decided no, it won’t. Maybe I’m being naïve, but I can’t see AI doing what I do. Oh sure, it can generate generic copy, it can follow a template, it can be a plug-and-play option for certain businesses, but it can’t do what I do. You know why? Because what I do requires decision-making, creativity, and empathy. In short, it requires something a machine can never provide: humanity.

writer for therapists.
Machines can only replace so much. Photo by National Cancer Institute on Unsplash

You might be saying to yourself, “Well, AI has to make decisions all the time. That’s what a decision tree is for.” You’re right, but when faced with multiple interview sources, how can AI decide which quote to lead with? How can it determine what information to include and what information to leave out? How can AI know who is “quoteworthy” and who isn’t? As a freelance journalist but also a ghostwriter for therapists, I make those decisions all the time. They’re based on what the publication has already covered, what will be a continuation of the conversation, and what’s truly new. When I write an article, I research what has already been written about it to make sure I’m not repeating material and also to see how I can expound upon what’s already been reported. Maybe AI will eventually be able to do all that, but we’re not there yet.

Something else AI can’t do is create. It instead takes content that’s been written before and uses it again. AI is a copycat. Sure, you have “originality” with a word here and there, but AI doesn’t create something altogether unique or personalized. It can’t. AI has limits and works with what the developers have fed into the algorithm. There are options to choose from and that’s it. AI creates cookie cutter material and frankly it irritates the crap out of me. It feels so, well, soul-less. Because it is. Copy generated by a computer is stripped of all emotion and is hard for me to connect to because there is no humanity to facilitate a connection. There may be “pretend” emotion, there may be “emotional” words, but how can the writing material contain any more than that?

writer for therapists
Human emotion is real. Machine emotion is not. Photo by S&B Vonlanthen on Unsplash

That’s not the case with me. I have emotion for days over here! I’m someone who wears my heart on my sleeve and more than that I have formal training in nonviolent communication and practice it regularly. Plus, I have an emotional hygiene practice where I express my emotions and recognize them for the tools and messengers that they are. I bring that emotionality, that empathy to everything I do. When I interview someone, I connect with them as a person. I ask them how they’re doing, I’m curious to hear their thoughts, I actively listen to what they’re saying. It’s why I’ve written so many features in my career – because I’m good at it. Give me a feature story and I’ll knock it out of the park. You know why? Because I’m a human being that relates to other human beings.

Ultimately what makes my writing special is the soul I put into it. I put myself into the writing – the word choice, the flow, the voice. When people read what I’ve written they instantly know it was written by a person because it’s clear there’s a person behind the keyboard. That’s also true when I ghostwrite for therapists because in that instance I’m embodying someone else’s voice. I’m thinking about what they would say, not what I would say so in that case too there’s a person behind the keyboard.

writer for therapists
No artificial intelligence typing on these keys! Photo by Markus Winkler on Unsplash

Why am I better than AI? Precisely because I’m not a machine. If you want to liven up your copy, make it peppy, I can do that. If you want to make your copy more formal, I can do that too. If you want to convey a story, I’m your gal. If you’re having a tough day and want a compassionate person to interact with, that’s me as well. Instead of having a machine spit out some copy that will read like every other copy it spits out – you can have personalized, soulful, creative material written by a person who understands nuance, which is something a machine will never be able to give you.

If you’re interested in working together, contact me to see if we’re a good fit.