Just Wait

I’ve been in business as a freelance writer for therapists for a while now — long enough to notice some trends. As much as I wish business was consistent, it’s not. Some months are slower than others. While this is the busiest time of the year for some industries, it’s not for me. People don’t really think about ramping up their business unless they’re in retail. They’re not pondering how to improve their search engine optimization (SEO), which they can achieve by hiring a content writer like me. Most people are focused on the holidays, whatever that looks like for them.

In terms of my business as a freelance ghostwriter for therapists, that looks like waiting, which of course I hate because I want everything to be here as of yesterday. And yet, this is also what this time of year encourages. So many winter stories are about waiting and watching. I want things to happen quickly like a thunderstorm – swift and noticeable. Instead, things happen like a seed planted in soil – slow and subtle.

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Such a perfect winter photo, right? Photo by Denys Nevozhai on Unsplash

We are in the winter season in the northern hemisphere and even though many around us are encouraging us to speed up, if we take our cues from nature, what’s called for is slowing down. What can I learn from allowing that to be the case? Timing is not something that can be controlled or rushed as much as I would like it to be. 

Here’s a true story: In January 2018, I planted California poppy seeds. In March, everyone else’s poppies started to bloom. Mine did not. I checked my poppies frequently, searching for signs of buds. Each day I stared at verdant green leaves, but no hints of orange. Finally, in about mid-May, the first bud appeared, and then suddenly, a flower. It thrilled me to see orange after so many months of waiting. I beamed from ear to ear and pride swelled within me. But note, it took months, MONTHS, for my poppies to do that.

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Not my poppies but they could have been! Photo by Dan Akuna on Unsplash

There are things we can do to improve business — networking, writing blogposts with specific keywords, cold-calling — but ultimately everything has its own cycle, including business. When I think of my poppies, I’m reminded things may take longer to bloom (both literally and figuratively), but that doesn’t mean they won’t.

And just like me, the clients that would work best with me have their cycles as well. Maybe this time of year feels too intense, maybe their budget is being directed toward holiday travel and gifts. Or maybe they don’t feel ready to work with a freelance ghostwriter for therapists. That’s OK. The question becomes how can I allow what’s happening to happen? 

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If we let ourselves wait, good things will come. Photo by Chungkuk Bae on Unsplash

I am a spiritual woman and even though my business doesn’t sell spirituality, that doesn’t mean spirituality is separate from my business. It imbues every aspect from how I treat people to how I conduct myself. And one of the biggest spiritual lessons I’ve had to learn over and over again is patience. So that’s where I am again, over here, waiting, trusting that the right clients have already been selected and I’ll be guided to them easily and gratefully. And I know all right actions will be shown.

If you feel called, reach out to me. Maybe your right action is emailing me about working together. If so, I’d love to see what we can accomplish together.  

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