Business Isn’t Really About Business

I heard an expression that stuck with me the other day — business isn’t really about business. When you think about it, it’s true. Is your business about trying to sell something? Or is it about relationships? Is your business about providing a service? Or is it about making an impact in the field of humanity? I wear many hats — I’m a Bay Area freelance journalist, marketing content writer, and ghostwriter for therapists.

In each area of my business, I’m trying to accomplish something different. As a Bay Area freelance journalist, business is primarily about relationships. I’m connecting with the people I’m interviewing and trying to tell their stories accurately. It’s one reason I never excelled at breaking news (although I’ve written my fair share of breaking news stories).

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So much of the news is impersonal and that’s not what I excel at. Photo by Markus Winkler on Unsplash

With breaking news, it’s about the facts, not relationships. Breaking news is always something along the lines of, “There’s a fire on 12th Street!” or “The Supreme Court issued a new ruling!” There isn’t time to share impact, like how the fire on 12th Street means that a single mom no longer has a place to live, or the new Supreme Court ruling means Daisy Lopez can send her daughter to preschool for free.

Breaking news is usually impersonal but I’m an empath and a highly sensitive person. I feel deeply and so my greatest gift is the ability to connect with others. That’s what I do as a Bay Area freelance journalist. 

My work as a marketing content writer is slightly different in that the relationship is less about connecting with someone to share their story and instead connecting with someone to serve their business. When I conduct SEO blog writing services, I’m supporting someone else so that their relationships can improve.

Two women talking while sitting down
Being a marketing content writer is about supporting someone else’s relationships. Photo by Christina @ on Unsplash

If no one knows your business exists, there is no relationship and that’s where SEO blog writing comes in. It may seem weird or annoying or icky but ultimately, there’s so much noise on the internet the way people find one another is through using search engines. And like it or not, search engines want to show people relevant information. Those search engines determine if information is relevant in part based on keywords. So that’s my work as a marketing content writer, which includes SEO blog writing services and a case study writing service.

The other work I do is ghostwriting for therapists. This aspect combines both relationships and the impact that relationship will have on the field of humanity. The relationship matters tremendously in ghostwriting because if I don’t understand someone, there’s no way I can write something in the way they’d write it. We have to get along and be a good fit. But more than that, I love ghostwriting for therapists because of the content. I get to write pieces like, “How to process trauma” or “Signs of emotional abuse and where to get help.” The pieces I’m writing matter to me because they’re contributing to the healing of humanity. 

A Black person and a white person clasping hands
Words matter because they can touch people’s hearts. Photo by Aarón Blanco Tejedor on Unsplash

As you’ve likely noticed, everyone is wounded in one way or another. They’re struggling with feeling worthy, or overcoming perfectionism, or recovering from narcissistic abuse. Everybody has something but not everyone is able to work with a therapist for one reason or another. That’s where SEO blog writing for therapists comes in. The content I write for them provides valuable information that people can use AND raises the therapist’s visibility so they can reach more people. Even thinking about it I get chills. 

What would the world be like if everyone got the mental health support they needed? What would the world be like if they had the tools to heal from the things that hurt them? That’s what excites me — knowing I’m supporting someone who doesn’t have time to write to share valuable information with the world. Information that really and truly can impact humanity. 

Is business just about the act of business? Nope. In my case as a Bay Area freelance journalist, marketing content writer, and ghostwriter for therapists, it’s about relationships and impacting the field of humanity. If either of those things sounds good to you and you’d like to work together, reach out to me. I’m here.


Trust the Nudges

The writing world is going through a weird time as you may or may not be aware. There’s a lot of fear that AI will take away writing jobs, and it has, to some degree. AI is great at writing posts that don’t require a human such as, “The Top Ways to Promote Your Small Business” because it regurgitates information that’s been written about extensively. Some companies are extremely price-conscious and would rather get a blog post for free from AI than come up with something original. So it’s true, AI has taken away writing jobs but they aren’t jobs I as a marketing content writer want to do anyway. 

So that’s the AI problem. But then there’s the issue of companies slashing their marketing budgets. When times are economically tough, marketing is the first thing to go. I’m a part of several marketing content writer Facebook groups and I hear over and over again that this is a slow year, that people are struggling to find work. There are numerous requests for commiseration and tips because the work isn’t flowing like before. 

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The tools of the trade. Photo by ian dooley on Unsplash

It’s been the same for me — the publications and agencies I used to work with regularly have stopped calling because they don’t have the same income anymore (hi, news publications) or the work has dried up (marketing agencies). It’s rough out there AND not all hope is lost. I have a little story to tell.

I’ve cried many tears over the past few months watching my savings dwindle, unsure what I would do about it. I’m not someone who can work a full-time job unless they are VERY accommodating. Working as a freelance marketing content writer who offers SEO blog writing services and a case study writing service is a good fit for me and my lifestyle. But where to go for the work that I want to do? The stuff I’m good at? The stuff that requires creativity and a brain? 

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I want to do the things that cause my synapses to fire. Photo by Skye Studios on Unsplash

I joined job boards galore and threw my hat into the ring for several positions. I didn’t get so much as a screening interview. Fear gripped me and I prayed my buns off, asking for help and guidance daily. Finally, one day while I was napping, a name popped into my head. About 3.5 years ago, the CEO of a company reached out to me and asked if I was available to write some blogs for them. I couldn’t at the time because I was doing a lot of work for a publication that covered the company’s industry.  Writing for the company would compromise my journalistic objectivity so I turned him down and gave him some names of people to contact.

Fast forward to last month and I reached out to him saying, “Hi, I know it’s been a long time and you may not need this anymore, but I’m interested in writing for you.” And you know what he replied? “You have great timing! We’ve expanded our marketing operations and would love to have you write for us.” After 3.5 years of not being in touch and an email out of the blue, I have more business again

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Random connections! Sometimes they pan out! Photo by luke Southern on Unsplash

The experience reminded me there is a greater intelligence at play, that I am connected to a giant web of something, and that intelligence wants to see me succeed if I only stop to listen. It can be hard sometimes when the fear voices are so strong and they tell you to just try anything, to throw spaghetti at the wall. But I bet if you get quiet enough, you’ll hear a whisper, a nudge, telling you what to do. And if you haven’t heard it yet, maybe it’s not time yet and things are still getting worked out behind the scenes. At least, that’s been my experience. 

If you’re getting the nudge that you need a marketing content writer who offers SEO blog writing services or you’re looking for a case study writing service, reach out to me and see if we’re a good fit. Maybe you’ll be the person for whom I say, “Wow! You have great timing.”

How to Feel Worthy Regardless of Your Productivity

I was privileged to be on Shanne Boss‘s “Rewilded Leader” podcast recently. We talked about my journey to becoming a marketing content writer, ghostwriter for therapists, and someone who offers SEO blog writing services. 

In addition to my genesis story, I shared all my tips and tricks for feeling productive even if you aren’t able to accomplish much for whatever reason. Watch the video below to learn more or click the link to listen to the audio.

Audio link. 

Don’t Go Chasing Turkeys

When I was a freshman in college, I was so desperate to make friends I sat with random people in the cafeteria and tried to make small talk. It didn’t go well, as I’m sure you can imagine. I am equal parts embarrassed and proud of young me. Embarrassed because you could practically see the desperation coming off me in waves. Proud because it was a gutsy thing to do, approaching stranger after stranger. It’s also a skill that came in handy later because as a Bay Area freelance journalist, I’m forced to talk to strangers all the time. 

During my freshman year, the energy I gave off to every person I met was, “Are you my friend? Are you my friend? Are you my friend?” similar to the baby bird in P.D. Eastman’s Are You My Mother? who goes around and asks every animal if it’s its mother. The baby bird eventually found its mother but going around and asking, “Are you my friend? Are you my friend? Are you my friend?” did not win me any friends. Shocking, I know! We already understand this about friendships — how relationships are built when people are open and receptive rather than clingy and aggressive — but somehow we think the same doesn’t apply in business.

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Openness works far better than desperation. Photo by Katerina Pavlyuchkova on Unsplash

In business, we’re told it’s a numbers game and to reach out to as many people as possible. It’s tricky because on the one hand, people must know you exist. One of the biggest hurdles I face as a ghostwriter for therapists is people don’t know such a job function is out there. Whenever I tell people what I do, they ask, “What’s that?” I have to do some education, let people know I’m available. But on the other hand, no one likes a pushy salesperson.

Someone contacted me on LinkedIn multiple times pitching their offer and I very much was not interested. I didn’t seek them out, didn’t respond to their first message, and yet they contacted me again. And then again. If that works for you, great! But it doesn’t work for me. 

I notice whenever I chase people, including potential clients, they run away. But when I sit still, they approach. It reminds me of a story from my favorite spiritual teacher, Tosha Silver, who wrote about a farmer in her book It’s Not Your Money

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Stillness and receptivity work better than the chase. Photo by Vitolda Klein on Unsplash

You may even find that what you’ve been pursuing forever will begin to pursue you [once you practice detachment]. A farmer had one such wild experience. For months, she’d tried with no luck to sell the turkeys on her land, which had been a massive headache. One day someone called who wanted them all — ironically, right after she’d cleared years of junk from her home. ‘Fantastic,’ she said. ‘But now I have to catch them. What a nightmare!'”

She offered it all over [to the Divine Beloved]. Why wouldn’t God be as good with turkeys as anything else?”

And lo and behold, when she stepped outside, the turkeys began to chase her for the first time ever. Even while roaring with laughter, she quickly gathered them all.”

mental health blog writer
Let the turkeys chase you. Photo by Mikkel Bergmann on Unsplash

This is indeed how it works! When you give everything over to the Divine with detachment, things start to happen in a way that’s the opposite of what we’re taught.”

In other words, sometimes the best thing you can do is stop chasing turkeys and let them chase you. In my work as a ghostwriter for therapists, almost all of my clients have sought me out as opposed to the other way around. It can be incredibly difficult because patience is NOT my strong suit but it’s better than acting from desperation, which never pans out. 

If you feel called to work together, I have a few slots available. Reach out to me and let’s see if we’re a good fit. 

All Delays are Beneficial

As a Bay Area freelance journalist, I don’t like delays. It’s the bane of my existence waiting for people to get back to me. “I have a deadline, people! Get a move on!” But I’m coming to realize something spiritual teacher Tosha Silver says frequently: “All delays are beneficial.”

My impatient self cringes hearing that because I want everything to be swift and on my timeline. But, well, my life isn’t a one-woman show. There are lots of actors and factors that coalesce when it comes to creating anything and everything. In other words, I don’t have the full story. It’s only when I look back that I see, “Oh. Yeah. All delays are beneficial.”

Here’s a small example. I was assigned a story that requires attending a city government hearing. It was on my calendar for weeks and when I checked the agenda closer to the meeting date . . . it wasn’t there. The hearing was been pushed back. Instead of irking me, I was grateful because it turns out the week of the hearing was veeeeeery busy with other deadlines, and adding one more thing would have tipped me over the edge into the land of Too Much. There’s no way I would have told my editor that. Instead, I would have sucked it up, stressed myself out, and probably stayed up until midnight trying to finish everything. As a spoonie, that’s a bad idea. I don’t have the luxury of pushing myself too hard because it takes me a week or more to “bounce back” from doing that. Ahem, all delays are beneficial!

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All delays are beneficial, including airport ones. Photo by Suganth on Unsplash

It’s also true for my clients that all delays are beneficial. I’m a mental health blogger as well as a ghostwriter for therapists. What that means is in addition to writing blogs for therapists, I also ghostwrite books. One of my clients and I have been working on a book for months. Whenever we think we’re finished, we realize there’s something else to add. If we had rushed the process and ushered her book out the door, it wouldn’t have been ready. The book would have been half-baked and dissatisfying.

What I tell myself and my clients is that every book has its own trajectory. We have an idea of when and how a book should be out in the world but that’s not up to us. Life works out better when we understand there is such a thing as divine timing.

One of my favorite stories about this involves Italy. When I was 20, I studied abroad in London and had every intention of going to Italy. What better time than when you’re already temporarily living in Europe?!? Except, it didn’t happen. I didn’t have the money. I didn’t have anyone to travel with. I didn’t have the time. Unlike some study abroad programs, mine was rigorous and they punished you for skipping class to go travel. It just didn’t work for me to visit Italy.

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None of this for me. Photo by Ross Parmly on Unsplash

For the next seven years, I dreamed of going to Italy. Whenever I heard about someone’s trip, I seethed with envy. “What about me? I want to go! Why hasn’t it happened yet?!?” My hopes rose and plummeted like a falcon scouting for prey every time I made plans that fell through. Finally, when I was 27, I worked for a radiology publication that decided to send me to Vienna, Austria for a conference. I asked if I could take some time off afterward to travel and they said yes!

After seven years of yearning, I was finally going to Italy — and someone else paid for the plane ticket. It was the most grace-filled trip of my life. You see, in the ensuing seven years from when the seed was first planted, I became friends with numerous people, including Italians. When I visited Florence, I had a free place to stay and someone to show me the sights. I also became friends with a woman who was teaching English in France and just so “happened” to have a spring break at the exact same time I was traveling. We traipsed through Italy together and “happened” to visit the Galleria dell’Accademia di Firenze, which is the museum that houses the “David” statue, on International Women’s Day. That meant we got into the museum for FREE. 

So many other things happened — running into a friend of mine on the train, having him play tour guide, catching my flight home just in time. Every part of the trip felt as if an invisible hand was guiding me, directing me, creating an experience for me to relish. But here’s the thing: None of it could have happened earlier. I didn’t know any of the people I traveled with during that trip when I was 20.    

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I did it! That’s me at the Ponte Vecchio in Florence.

When I think about my Italian adventure, I remember there is proper timing for everything. And if I wait, I might just have the experience of a lifetime.  It might sound strange to talk about delays on a business website but business isn’t exempt from divine timing. We are still humans operating in a magical and mysterious world. Sometimes that means things are delayed and I’m choosing to believe all delays are beneficial.

That said, if the timing feels right for you to build your business, reach out to me.  We can work on blogs, books, and anything in between. I’ll be over here, waiting to hear from you, knowing until I do that all delays are beneficial.

Master of One

Last month I wrote about how December is usually a slow month for me and that I just needed to wait for everything to change. If I had patience, I was sure January would be different. Sure enough, January arrived and I’ve been flooded with work. Everyone seems to remember I exist! It’s a great problem to have because I would much rather be busy than bored.

Being busy doesn’t only mean writing blogs for therapists — it’s also freelance journalism work. At the start of this month, several magazines reached out to me and asked if I was available. I love what I do, being an Oakland freelance journalist, content writer for small businesses, and ghostwriter for therapists, because I’m forever learning something new. The other month I wrote an article about a woman who creates artwork from eggshells. I learned more about a proposed development in San Francisco, and I interviewed the coach from a high school cross-country team that’s won 20 consecutive league championships. 

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Not the cross-country team in question. Photo by Fitsum Admasu on Unsplash

In my position, I get to learn more about the inner world and the outer world. You want to talk about inner child healing? I’m your girl! Interested in chatting about plein air painting? I can talk about that too. My skillset means I can write about any topic for any audience. And I have. My work has appeared in scientific journals, anthologies, luxury magazines, and local newspapers. My ghostwriting work is the same.  Pieces I’ve written for therapists have been published in academic anthologies, large therapy websites, and personal blogs.  

Potential clients are often surprised when they talk to me because I can do anything they want. “Are you interested in an ebook? I can write that. Do you want SEO help for your website? I can do that too. Want me to rewrite your Psychology Today bio? I’m on it!” I do it all. 

There’s that saying, “Jack of all trades, master of none,” but I defy that stereotype because I’m a Jane of all trades and a master of one: non-fiction writing. (Fiction writing is a different kettle of fish, as I’m learning. My journalism skills do NOT translate to writing a novel unless you count the research part.) I’ve worked as a professional writer for 18 years.  I know what I’m doing and I’m happy to do it. 

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The tools of the trade. Photo by Kelly Sikkema on Unsplash

Some people think they can use ChatGPT to write blogs for them, and they can, but not if they want to appeal to humans. I’m not denying the power or usefulness of AI but I am saying that I’m better than AI. What I do requires decision-making, creativity, and empathy. In short, it requires something a machine can never provide: humanity.

Here’s a true story for you. One of the things I’m most proud of in my career is that I wrote a profile of a former San Francisco Planning Commission president. When he died, the family included a quote from that piece in his official obituary. This is what I’m capable of as a woman who is a master of her craft. I’m not saying there isn’t room for improvement because I’m always learning but this is why it’s worth it to hire me. I touch the hearts and minds of people who read my work, whether that’s as a freelance journalist, content writer, or ghostwriter for therapists.

What do you say? Are you interested in collaborating? Get in touch with me. I’d love to hear from you.

Just Wait

I’ve been in business as a freelance writer for therapists for a while now — long enough to notice some trends. As much as I wish business was consistent, it’s not. Some months are slower than others. While this is the busiest time of the year for some industries, it’s not for me. People don’t really think about ramping up their business unless they’re in retail. They’re not pondering how to improve their search engine optimization (SEO), which they can achieve by hiring a content writer like me. Most people are focused on the holidays, whatever that looks like for them.

In terms of my business as a freelance ghostwriter for therapists, that looks like waiting, which of course I hate because I want everything to be here as of yesterday. And yet, this is also what this time of year encourages. So many winter stories are about waiting and watching. I want things to happen quickly like a thunderstorm – swift and noticeable. Instead, things happen like a seed planted in soil – slow and subtle.

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Such a perfect winter photo, right? Photo by Denys Nevozhai on Unsplash

We are in the winter season in the northern hemisphere and even though many around us are encouraging us to speed up, if we take our cues from nature, what’s called for is slowing down. What can I learn from allowing that to be the case? Timing is not something that can be controlled or rushed as much as I would like it to be. 

Here’s a true story: In January 2018, I planted California poppy seeds. In March, everyone else’s poppies started to bloom. Mine did not. I checked my poppies frequently, searching for signs of buds. Each day I stared at verdant green leaves, but no hints of orange. Finally, in about mid-May, the first bud appeared, and then suddenly, a flower. It thrilled me to see orange after so many months of waiting. I beamed from ear to ear and pride swelled within me. But note, it took months, MONTHS, for my poppies to do that.

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Not my poppies but they could have been! Photo by Dan Akuna on Unsplash

There are things we can do to improve business — networking, writing blogposts with specific keywords, cold-calling — but ultimately everything has its own cycle, including business. When I think of my poppies, I’m reminded things may take longer to bloom (both literally and figuratively), but that doesn’t mean they won’t.

And just like me, the clients that would work best with me have their cycles as well. Maybe this time of year feels too intense, maybe their budget is being directed toward holiday travel and gifts. Or maybe they don’t feel ready to work with a freelance ghostwriter for therapists. That’s OK. The question becomes how can I allow what’s happening to happen? 

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If we let ourselves wait, good things will come. Photo by Chungkuk Bae on Unsplash

I am a spiritual woman and even though my business doesn’t sell spirituality, that doesn’t mean spirituality is separate from my business. It imbues every aspect from how I treat people to how I conduct myself. And one of the biggest spiritual lessons I’ve had to learn over and over again is patience. So that’s where I am again, over here, waiting, trusting that the right clients have already been selected and I’ll be guided to them easily and gratefully. And I know all right actions will be shown.

If you feel called, reach out to me. Maybe your right action is emailing me about working together. If so, I’d love to see what we can accomplish together.  

How to Find Your Genius

I was on a Zoom call the other week with a woman who started crying when I told her about my journey to becoming a ghostwriter for therapists. It seems only fitting to share it here because November is the anniversary of when I first started this business.

I was working as a Bay Area freelance journalist (which I still do) but realized I wanted to do more. I wanted to live my purpose, to borrow from modern parlance. To be clear, someone’s purpose doesn’t have to be large or flashy. It could be that they volunteer in a garden or they’re a parent. But everyone has something that makes them come alive and that’s what the world needs, to paraphrase Howard Thurman. 

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So alive! So vibrant! Photo by Jorge Vasconez on Unsplash

It can be difficult to figure out what exactly that is though! With so many options to choose from, how do you know if what you’re doing is the right thing? For me, it was based on two questions my therapist at the time asked:

    • What do you enjoy doing?
    • What do people come to you for?

What I enjoy doing is writing. It’s not always easy. More often than not it’s “type 2” fun or something that’s difficult at the time but feels rewarding afterward. Writing stretches my brain and encourages me to think differently, to synthesize information, and that’s why I love it.  

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If only my handwriting looked like this. Photo by R Mo on Unsplash

It was clear to me that whatever business venture I started would have to involve writing. But as you know, there’s all kinds of writing! Did I want to write about regulations surrounding bidets in Japan? Or the technical manual explaining how to use the latest Thingymabob? Well, no. Not particularly. This is where the second question comes in.

What do people come to me for? They come to me for wisdom. When they’re riled up and want an outside perspective, they bend my ear. When they’re looking for empathy, they call me. When they want to parse out someone else’s behavior, we chat. I can (and have) talked endlessly about attachment theory, empathy, trauma, Internal Family Systems, and various other psychological topics. I read those books for fun. I research those topics on my own. I don’t want to be a therapist because I don’t want to sit across from someone else and hear all the terrible things they’ve gone through, but I will happily talk about healing in general.

Writer for therapists
I’m all about this aesthetic. Photo by Aarón Blanco Tejedor on Unsplash

I want the world to be a better, kinder, more equitable place. You could say that’s my mission, whether I’m communicating one-on-one, writing my personal blog, sharing a post on Instagram, or writing professionally. I want to use my gifts in service of others and one way I do that is by ghostwriting for therapists. I believe in therapy, inner work, and the power of the written word. But I also need to earn a living so why not combine my beliefs and my skillset?

What makes me helpful is that many therapists don’t necessarily have time to write or share their wisdom, but I do. So much remains locked in a person’s head that doesn’t make it out into the world. What would it be like if it did? Can you imagine if everyone not only knew about the effects of trauma but did something to heal from it? Can you imagine how people would interact with one another if they were able to respond in a calm, measured, adult way? That’s what I want to help with and that’s what my genius is.

As a ghostwriter for therapists, together, we’re creating the kind of world that’s better for us all. If that interests you, let me be of service to you, too. Contact me today. I have a couple of ghostwriting spots left. Are you one of them?


Moving with Joy During the Apocalypse

Perhaps it seems strange to talk about joy when there’s so much violence and heartbreak in the world but I’d argue joy is even more important in times like these. When we are in joy, we can approach situations from a different perspective.

It reminds me of a Rumi quote I love, “Move, but don’t move the way fear makes you move.” When things are scary, overwhelming, and frankly traumatic, we act one way. When we are resourced, we act another way. I say this from experience. I’ve let fear motivate me and have made decisions from a fear-based state. I’m not judging myself for it — it makes sense because fear is like an alarm bell and I was doing whatever I could to turn it off.

writer for therapists
I want to move like this! Photo by Craig Chitima on Unsplash

From a fear-based place, I might take on a content writing job just for the money. Or I might say yes to a therapist looking for writing help even though I don’t think we’re a good fit. But, historically, moving the way fear makes me move so often put me out of the frying pan and into the fire. My fear-based decisions didn’t improve my situations and sometimes made them worse.

For instance, years ago the fabulous cottage I escaped to after high-tailing out of a crappy situation turned out to be not so fabulous because it lacked any insulation. I froze during the winter and melted during the summer. Making decisions out of fear doesn’t really work out for me. Instead, I’m learning to move the way trust makes me move. And I’m learning to move the way joy makes me move.

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Bring on the joy! Photo by mi pham on unsplash.

What sort of decisions do I make believing things will work out? That the universe has my back? How do I behave if I honestly believe whatever needs to come will come and whatever needs to go will go? What do I do when I believe I’m meant to be happy and joyful?

When I’m in that place, I’m more thoughtful, considerate, and curious. I believe in the magic and the mystery of the universe and know beautiful things can come out of the blue. I know I’ll receive a random email or telephone call from someone looking for a ghostwriter for therapists. Or a small business that wants a content writer. (Maybe that’s you! If so, contact me!)

San Francisco, CA content writer
Want to chat? Photo by Quino Al on Unsplash

Tosha Silver writes in her book Outrageous Openness if you think of the Divine as your ultimate protection and your Source for everything, “Then the Universe can use anything it wishes to meet your needs. You’re no longer limited to what your conditioned mind thinks is possible.” She has countless stories of this happening in her life and in the lives of others. For instance, she found an apartment through a hairdresser and someone else found a literary agent by bowling them over in a yoga class. Fear leads us to believe we have to force things; we have to make them happen. Trust shows us we can relax and be shown the next steps on our path. In other words, trust shows us how to move differently.

How would you act if you moved from a place of trust and joy? What would be different in your life or your business? Would sharing your wisdom with the world bring you joy? Would you like to reach people you otherwise wouldn’t reach on your own? If so, contact me about working together. I’d love to hear from you.

Are You Dreaming? Or Delusional?

I spend a lot of time thinking about dreams, both my own and other people’s. It goes along with being a writer.  As a freelance journalist, I write about other people’s dreams all the time. As a novelist, I have a dream I’d like to come true. And as a ghostwriter for therapists, sometimes I literally write about dreams in the form of dream interpretation. 

What I find endlessly fascinating is the difference between a dream and a delusion. There are people who go on reality shows like American Idol or The X Factor and truly think they’re the next Adele. But then what comes out of their mouth is a screeching warble. 

Some of them seem genuinely surprised to hear they don’t have a great voice. They’re dumbfounded as to why they didn’t advance to the next round. Maybe they’re acting. I can’t imagine why anyone would want to go on national television just to embarrass themselves, but that’s me. It could also be maybe they’re not acting. I don’t know what to say about those people, especially when you have curveballs like Andre Ingram.   

His dream seemed absolutely delusional but it wasn’tAt 32, he became a rookie for the LA Lakers (!!!).

Sometimes a dream seems unlikely but then it happens. Photo by Edgar Chaparro on Unsplash

Since he was 8 years old, Andre dreamed of playing for the NBA. He played in high school and then at American University, my alma mater. Once he graduated, he toiled for years in the NBA’s minor league. And I mean toiled – he made $13,000 for the entire season in the minor leagues, which is less than what NBA players make for a couple of games. He tutored kids in math while his wife also worked. 

He says he thought about quitting several times, and some friends advised the same, or to find a better payday overseas. But he persisted.

“Every time I was ready to jump off that ledge something pulled me back,” he said. “Whether it was in training, when I’m hitting every shot I take, or in the weight room getting encouraged by the guys. My story is to let that voice, let that encouragement, pull you back in.”

Andre is the oldest American rookie in the NBA since 1964. His story begs the question, “At what point does a person give up on their dream?” 

Bay Area content writer
It’s a good question. Photo by eunice lituanas on unsplash.

“When is it harmful to keep believing something will happen? At what point is it better to let it go?” As a freelance ghostwriter for therapists, and a novelist myself, I get it. There are many times when it feels easier to give up, throw in the towel. To say, “I won’t write this after all,” or “It’s unlikely I’ll ever be as popular as ____.”

Here’s why I love Andre’s story: I’m sure many people told him it was unlikely he’d ever play in the NBA. A 32-year-old with gray hairs competing against people 10 years his junior? What are the odds he could share the court with them? But it happened.

The key, I think, is the quote he shared about how something kept pulling him back. Every time he wanted to quit something kept him from doing it. That to me reeks of intuition, which my spiritual teacher says “establishes the link between the crude world and the subtle world. And as a result of a closer link being established between the subtle and spiritual worlds, and as a result of its closer acquaintance with the sweetness of the spiritual world, this intuition guides human beings along the path of spirituality.”

Oakland, CA content writer
The world can be sweet if we follow our intuition. Photo by mi pham on unsplash.

If something keeps coming up over and over again, it’s intuition, guiding a person on their behalf. We don’t know how that journey will unfold, and it likely won’t look the way we want it to, but I have to believe if some dreams don’t disappear, then they are meant to become reality.

Sometimes though (most times?) you need a little help. That could be in the form of training and education. It could also be in the form of hiring a ghostwriter to write your blogs or books. I view myself as the vehicle to bring your dream into the world, not the owner. You likely have so much wisdom to share with the world and I can be the one to help you share it. Do you want to do that?

If you’re ready to grow your business, connect with like-minded individuals, and manifest your dreams, contact me. I only have a few slots left for ghostwriting clients. Are you one of them?