Many therapists are in a position where they have a wealth of wisdom to share but limited time and space to share it. They can only see a certain number of clients a day but have a desire to help as many people as possible. What’s the solution? Cram as many people into their schedule as possible? That’s one strategy, but another to use the power of marketing and disseminate their message.
The best way to help people who otherwise wouldn’t be able to see a therapist is to write blogposts and books, to join podcasts and social media. By creating content, therapists can share the valuable information they have gleaned after years of sessions but in a way that’s digestible to the public. How is that possible on top of all the other work on their plates? Some people find time to do everything themselves but others aren’t able to do that. For people who want to work smarter, not harder, they hire a ghostwriter.
A quick recap: A ghostwriter is someone who embodies the voice of their client. How it works is the client (aka, therapist) is the one who will come up with an idea (usually, but not always) and the ghostwriter will expound upon the idea, but make sure it is written in the style of the client. Afterward, the client will look over the text and add personal stories or other information. The client also looks over the content for accuracy.
After they are happy with it, the client publishes the piece with their name on it and no one is the wiser. (For more about ghostwriting, read my post about it.) What this does is free up time for the therapist while also boosting their visibility. For instance, one of my clients, Renee (name changed to protect their privacy), has seen a 500% boost in traffic to her website after we started working together! Not only that, articles I ghostwrote for her have been placed on prominent websites that reach an estimated 7 million people per month through a variety of partner and advertising networks. Not just one article either — several. On top of that, I’ve ghostwritten not one but TWO chapters for her that were published in anthologies. In fact, based on an article I ghostwrote, one publication reached out to Renee specifically and asked her to contribute a piece to their upcoming anthology. We didn’t even pitch to them! They came to us!
The answer to the question, “Should I hire a ghostwriter?” is: It depends. Do you want to reach a broader audience? Do you want to grow your business? Do you want to attract visitors to your website using proven, workable methods? Are you interested in helping more people? Do you want to boost your visibility? If the answer to any of those questions is, “yes,” then hire a ghostwriter for therapists (like me).
If you want to maintain the status quo, if you’re happy with your business the way it is, if you’d rather not attract new clients, if you don’t want to be seen or heard more than you are no, then no, you shouldn’t hire a ghostwriter.
Whether you choose to work with a ghostwriter for therapists or not, I hope this post gave you some clarity. If you have any other questions or want to chat about working together, just reach out.