Why You Want to Work with Me

The other week, a client emailed me and said, “You could call your business ‘Beyond Words’ because you offer so much more than writing blogposts.” I blushed reading that – and told her I appreciated her comment – but it also got me thinking. Why would she say that? And also, what else is it that I offer other than ghostwriting for therapists or content marketing for small businesses? More than my services, what do people get when working with me?

Me. They get me. And who is that? If you want all the labels, I’m an INFJ (introverted, intuitive, feeling, judging person) on the Myers-Brigg test. I’m a feeler but I also have a sharp mind. As an enneagram 1, I care about integrity, ethics, and details. I’m a perfectionist and want to get things right. I’m an idealist and always strive to improve whatever it is I’m working on. Lastly, I’m a highly sensitive person, which means I’m easily overstimulated (thus well suited to working as a writer!) and in tune with my environment and people around me. That means I understand what people are going through in a real way and offer understanding as well as flexibility. Did you just move? Are you going on vacation? I’m happy to give you some leeway in our work together.

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Some people might call me a bad businesswoman because instead I should point to the contract and say, “Well, you said you’d do X so now you have to,” but, well, that’s not who I am. I’m a person who values care and consideration and wants others to do the same. I can be hard-nosed about some things, but when it comes to people, I’m a big softie. That doesn’t mean I’m a doormat – I’ll say “no” and mean it according to my personal boundaries – but for the most part, I cut people lots of slack.

On top of all the personal traits that make me who I am, you also want to work with me because I deliver what I promise on time or even early! You don’t have to take my word for it – you can read my testimonials. But maybe you’re someone who’s a little skeptical. After all, testimonials can be bought. As an enneagram 1, that doesn’t occur to me, but I know some people have looser morals than I do. So, let’s say you think my testimonials are fake (they’re not because if you look up the names of the people, you’ll find they’re real, live humans), but just in case you’re questioning that, also consider the length of time I’ve worked with a few of my clients.

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I’ve been freelancing for the Potrero View since 2013, and even after leaving AuntMinnie.com in 2018, they’ve continued to ask me to freelance for them, as evidenced by an article I wrote about a  month ago.

By and large, my working relationships last. I’ve had a few that were short term of course, that happens to everybody, but mostly my relationships are long term, which demonstrates the kind of person I am. I’m the kind of person others want to keep working with!

I posted this before, but people want to work with someone they will “bond with, who they will feel good around, who will be their friend,” according to Dr. Lauren Rivera at Northwestern University who examined 120 interviews and published her results in the American Sociological Review. That’s me. I’m a person people bond with and feel good around. I treat my clients with respect. I know they have their own challenges and lives. I don’t look at them and see dollar signs, which makes all the difference.

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So what do you get when you hire me to ghostwrite for you or create content marketing posts? You get a caring human being, a perfectionist, and someone who is a woman of her word. If that all sounds like a person you want to work with, reach out to me, and let’s see if we’re a good fit.

The Secret to a Successful Business

The reality is I haven’t been in business long enough to have any clout to reveal the secret to a successful business, BUT there are some things I’m noticing right out of the gate. AND I’ve been talking to other people who have been in business way longer than me. The following is what I/we found.

The secret is. . .

I thought people would want to use my freelance content marketing services because I convinced them of its value. After all, research shows the importance of having a blog so surely everyone wants what I’m offering, right? Because they understand it will help their business thrive and boost visibility on search engines? Well, no. It surprised me to learn my rational explanations mean diddly if there’s not an emotional component as well.

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We like to think of ourselves as logical, reasonable creatures, but actually the majority of our decisions are made by the subconscious part of our brains, sometimes referred to as our reptilian brain. That includes purchasing decisions as well and why storytelling in business is so important. Research on advertising shows the emotional response to an ad influences a person’s intention to buy much greater than the ad’s content itself. Why is that? Because emotionally charged storytelling creates a rush of dopamine in the brain, particularly in the amygdala, which is responsible for memory, according to the Ted talk “Storytelling, Psychology, and Neuroscience” by Amanda D’Annucci.

For instance, if you think about the toxic masculinity ad from Gillette, it got people talking and also created brand loyalty because people vibed with the ad. We want to support businesses that are in alignment with our values and one of the best ways to show a value is through storytelling and emotion. However, I’m not selling razors, so how does this apply to me? The emotional component comes down to this: People are more likely to hire their friends.

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“[E]mployers really want people who they will bond with, who they will feel good around, who will be their friend,” according to Dr. Lauren Rivera at Northwestern University who examined 120 interviews and published her results in the American Sociological Review. We all want to work with people we like, and yes, I’m an Oakland freelance writer and not an employee, but the premise still applies. “Employers” in my case are clients and clients want to work with friends. Thus far that’s proving to be true. My current clients and potential clients are friends or we have a friend in common. This makes sense, right? It’s essentially a form of word-of-mouth advertising, which is the most trusted form with 86% of consumers trusting word-of-mouth.

We trust our friends and we care about what they think. In fact, Mark Zuckerberg said: “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

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I am asking my friends and family to refer me out of course (hey, can you refer me out?), but I’m also approaching potential clients as if they were friends. I’m doing my best to establish a friendly rapport because the reality is business comes down to relationships. We are in relationship with one another trading a good or service. In my case, I’m trading blogposts for money but it could also be trading water bottles or razors or widgets. We want to do business with people we like and what I’m finding is that starts from the very first point of contact.

Do you want to connect with me and be my new business friend? Get in touch.