Welcome to part two of “Why You Should Have a Blog.” (If you missed part one, check it out.)
As I’ve mentioned, having a blog is essential for your ranking on search engines and search engines are often how people find things these day. Let’s talk some more about how blogging helps with that process.
1.) Blogging lets you link internally
One way to help search engine optimization (SEO) is to use links. Links point to related content and search engines want to establish “knowledge hubs” they can use to verify the importance of a page or website. That means linking to relevant content helps search engines understand your niche and increase trust in your website, according to Webfx.com. Having a blog allows you to link internally (which is what I did in the first paragraph). Sometimes you can link to main pages, but when a blog starts rolling it’s likely you’ll have loads of opportunities to link.
2.) A blog gives other sites reason to link to YOU
Internal links help with SEO but the real gold is external links. For search engines to recognize how awesome your website is, other respected sites have to link back to yours. Having a blog helps in that process.
Blogging creates valuable information (if you’re doing it well). “Any time another website decides it’s valuable to their readers to point them to useful information on a different site, there’s a far higher likelihood that your website will provide information that’s worth linking to if you’ve got a bunch of great blog posts,” according to HostGator.com.
You don’t have to take my word for it — HubSpot reports companies with a blog earn up to 97% more inbound links. It makes sense other websites will link to the helpful post you wrote about best at-home remedies to treat a cold than to your homepage.
3.) Blogging creates a connection with your clients
When you create a stellar post, your clients or customers are more likely to share it, which drives traffic to your website, and they’ll come back to see if you’ve written more stellar content. When you receive tons of traffic and repeat visitors, search engines like that, to put it simply. It means your website is trustworthy and also worthy of ranking higher.
But more importantly, it allows you to connect with your clients or customers, which is ultimately what you want anyway. Writing is not everyone’s forte but it is mine! If you need help with your blog, give me a shout. I’m happy to help.