I live in the San Francisco Bay Area and you can’t throw a rock without hitting a therapist. In large part, that’s because there are so many schools out here that train therapists. Plus, people are more open to mental health treatments out this way, so there’s a market for therapy. What I’m saying is the market is saturated. How do you stand out if you’re a therapist?
As a ghostwriter for therapists, I can tell you how you stand out: You need a blog. “But Rebekah, can’t I just have a Psychology Today profile and call it a day?” Yes, you absolutely can but even on Psychology Today, people want to see if you have a website. There’s only so much you can fit in the allotted space and a website is where you can go into more depth. People check for that.
Why would anyone want to work with you? We want to work with people we like, and the way people make those decisions is by learning more about you. I know therapists are supposed to be blank slates; they don’t like to disclose much. And you don’t have to! You don’t have to talk about your personal trauma on your website but even how you write things conveys something of your personality. Are you warm? Understanding? Funny? That all comes across.
Every therapist should have a website because it helps you connect with potential clients. But a website can be kind of dull. Static. If it’s not updated frequently, search engines are more likely not to feature it in search results because they think the website is dead. Why would the search engine direct people to your therapy practice if it isn’t sure you still exist? It wouldn’t.
This is where blogging comes in. Blogging signals to search engines (but more importantly, to people) that you’re alive and kicking. Blogging says, “Hello! I’m here!” But more than that, it helps with search engine optimization (SEO). I’ll be honest, SEO is changing a LOT because of AI. Google, and other search engines, automatically summarize results now and that means web traffic is dying. Like, why would anyone click on this post about why every therapist should have a website if Google is going to summarize that information anyway? They wouldn’t. And don’t.
BUT, the reason I’m blogging anyway is because you get to see my personality, you get to learn something about me. As a ghostwriter for therapists, I’m building trust and authority by sharing this information. And you do the same with your own blog. Every time you write about attachment theory, or healing the inner child, or trauma, you demonstrate to your audience, “I know what I’m talking about.” And you increase the likelihood of someone clicking on your post and saying, “They sound cool. I’d like to work with them.”
If you’re anything like most therapists, however, you’re likely short on time. I know! There are only so many hours in the day! You have clients to see, case notes to write! Plus a life! How are you supposed to fit everything in? Well, I’m happy to say that this is my specialty as a ghostwriter for therapists. I have the time to write the blog for you. You come up with the idea, review the content, and voila. Saved yourself hours and hours of time while still accomplishing everything I mentioned: building trust and authority, supporting SEO, and reaching potential new clients.
If that’s something you’d like, reach out to me. Let’s see if we’re a good fit.