As a ghostwriter for therapists and a freelance marketing content writer, a question I’m getting a lot is, “Can I just have ChatGPT write my blog posts?” The answer, of course, is you can, but think about what you’re getting: something that sounds like ChatGPT wrote it, and something that’s interchangeable for anyone else’s blog.
Here’s the thing about ChatGPT: It can’t create something original. It was trained on high amounts of data, and so whatever it writes for you will be a derivative of someone else’s work. Period. It will lack personality — even if you tell it to write with personality. It will lack your voice, your contribution, and your humanness. If you’re OK with that, awesome, full steam ahead. But if you want your blogs to sound like you, you can either spend hours and hours training ChatGPT to write in your style, or you can write the blog yourself.
You might be thinking, “I don’t have time to write the blog! That’s why I want to use ChatGPT!” I hear you. Your time is precious and writing a blog takes away from other things you could be doing. But here’s the thing: You don’t have to write it. You can hire a ghostwriter.
As a ghostwriter for therapists, nearly all of my clients say, “I love to write but I don’t have the time to do it.” They hire me because I do have the time to do it. And not only that, I can mimic their voice without countless hours of training. All it takes is reading one piece of their writing, tracking the speech patterns and grammar tics, and I’m set. Many of my clients use me like they would ChatGPT: They send a little prompt, “Write a blog about overcoming sex addiction,” and then I write it. Based on what I know is important to them. Based on their style of writing.
I write something original they can use on their website, in a book, or for a course. As ChatGPT becomes more mainstream, people are increasingly identifying when AI wrote something, and they’re turned off by it. Especially in the human-centered professions where personality is important, ChatGPT robs you of the opportunity to showcase that. I’m not saying ChatGPT can’t have a personality — it can — but can it have your personality? I don’t think so.
If you still want to use ChatGPT to write your blog posts, go for it. But think about the message you’re conveying to your clients and potential clients. If you’re OK with it, use AI. But if the issue is time and effort, know there are other solutions available to you, namely, hiring a ghostwriter.
If you’re interested in seeing whether we’re a good fit, reach out to me.