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I am a huge fan of therapy. It’s changed my life tremendously and I’ve seen the power it has for other people as well. But how exactly do you convey that? How do you show people (and maybe tell them) their entire life can be different and better? Many therapists struggle with this “selling” aspect of their business. They may feel stuck, unsure where to start, or are simply too busy to write blogs, website copy, and newsletters. This is where a ghostwriter for therapists can make a real difference.

Why Writing for Your Practice Matters

You know as well as I do that potential clients choose you from the myriad other people they could be working with because they feel a resonance. Something you said, how you present yourself, even your picture, conveys something.  There is power in how you’re presenting yourself. So tell me, how are you presenting yourself? If at all? I know therapists are trained to be blank slates, but you can still keep the focus on your potential clients while showcasing your personality.  Potential clients are searching for answers to questions like:

• “Why do I feel anxious all the time?”
• “How do I stop fighting with my partner over the same issues?”
• “How can I feel less alone in my parenting journey?”

Your online content can answer these questions, build trust, and invite them to take the first step toward scheduling a free consultation. But creating that kind of content consistently takes time, skill, and energy, which are resources therapists often don’t have.

What a Ghostwriter for Therapists Does

A ghostwriter for therapists (like myself) specializes in capturing your voice and translating your expertise into language your clients understand. Working with someone like me allows you to do the following:

• Show up consistently. Regular blogs and posts keep your practice visible and approachable.
• Connect with clients. Writing that reflects their struggles to make them feel seen.
• Save time. Focus on therapy, while I handle the writing.
• Boost your online presence. Search engine optimization (SEO)-friendly content can help potential clients find you when they need you most. Together, we can identify what keywords potential clients are searching for and use those words to build your practice.

Writing That Feels Like You

Listen, I know it’s tempting to use AI to write your blog posts, and you totally can, but then it will come out sounding like AI. And how will your content be distinguishable from the other 10 therapists down the street who are also using AI to write their blogs? You’re back to square one. As a ghostwriter for therapists, I listen to your voice, your perspective, and write in a way that sounds like you, not a computer, not 100 other therapists, you, and you are the person potential clients will be working with.  

You became a therapist to help people, and even if you’re a good writer (which many of my clients are), your primary responsibility is to support your patients and clients, not spend hours writing content. I can give you back that time and help you reach the people who need you the most. 

If you want your practice to grow, your clients to feel seen, and your online presence to reflect your expertise and compassion, working with a ghostwriter for therapists could be the missing piece you’ve been looking for.

Reach out to me and let’s see if we’re a good fit. 

If you’re a therapist, you’ve probably spent hours thinking about how to reach new clients—referrals, directories, networking, social media. But there’s one powerful marketing tool most therapists overlook: their own words.

Everyone (including potential clients) wants to work with people they click with. They want to get along. They want to feel seen and heard. The trouble is, you can’t create that kind of resonance from a bare-bones website. There’s no scope for your personality if you just list your services and your fees. Nor is there potential to show your value. 

The problem? Most therapists don’t have the time—or the desire—to sit down and write the stories, reflections, and insights that show their value. That’s where I come in.

Why Words Matter in a Therapy Practice

Your website isn’t just a digital business card. It’s often the first experience someone has of you. Before they ever book a session, potential clients are reading your “About” page, scrolling your blog, and deciding if your words make them feel seen.

If your site sounds too clinical or generic, people move on. But when your words are warm, grounded, and human—when they sound like you—that’s when real connection starts.

Good writing doesn’t just inform; it invites. It says, “I see you. You’re not alone. Help is possible.” And yes, of course, this can (and does) happen over social media, but you don’t have to choose one or the other. In fact, nearly all the blogs I write for clients are repurposed for social media.  

The Therapist’s Dilemma

Here’s what I hear from therapists all the time:

“I want my website to sound more like me, but every time I try, I overthink it.”

“I’m not a writer. I help people. That’s what I’m good at.”
Or: “I love to write, I just don’t have time to do it.”

As a ghostwriter for therapists, I translate your expertise into language that feels natural, compassionate, and clear. Whether you want a blog that answers your clients’ biggest questions, a website that finally sounds like you, or consistent content that boosts your visibility, I make the process simple and stress-free.

Here’s what you get when you work with me:

• Authentic voice. I listen carefully to how you speak and think, then write in a tone that feels genuine to you.

• Client-centered content. Every piece is written to meet your ideal clients where they are, using the words they’d actually type into Google, and words you would say to them. 

• Ease and time back. You send me ideas (or let me generate them for you), and I deliver polished, ready-to-publish pieces.

You Don’t Need to Do It All

You’ve done the hard work of earning your degree, building your practice, and supporting others through their hardest moments. Writing shouldn’t be another mountain to climb.

Let me take that part off your plate so your online presence feels as grounded and compassionate as the work you do in session. Ready to make your words work for you? Get in touch here to learn how ghostwriting can help you connect with more of the clients who need your care.

I live in the San Francisco Bay Area and you can’t throw a rock without hitting a therapist. In large part, that’s because there are so many schools out here that train therapists. Plus, people are more open to mental health treatments out this way, so there’s a market for therapy. What I’m saying is the market is saturated. How do you stand out if you’re a therapist?

As a ghostwriter for therapists, I can tell you how you stand out: You need a blog. “But Rebekah, can’t I just have a Psychology Today profile and call it a day?” Yes, you absolutely can but even on Psychology Today, people want to see if you have a website. There’s only so much you can fit in the allotted space and a website is where you can go into more depth. People check for that.

Why would anyone want to work with you? We want to work with people we like, and the way people make those decisions is by learning more about you. I know therapists are supposed to be blank slates; they don’t like to disclose much. And you don’t have to! You don’t have to talk about your personal trauma on your website but even how you write things conveys something of your personality. Are you warm? Understanding? Funny? That all comes across. 

Every therapist should have a website because it helps you connect with potential clients. But a website can be kind of dull. Static. If it’s not updated frequently, search engines are more likely not to feature it in search results because they think the website is dead. Why would the search engine direct people to your therapy practice if it isn’t sure you still exist? It wouldn’t.

This is where blogging comes in. Blogging signals to search engines (but more importantly, to people) that you’re alive and kicking. Blogging says, “Hello! I’m here!” But more than that, it helps with search engine optimization (SEO). I’ll be honest, SEO is changing a LOT because of AI. Google, and other search engines, automatically summarize results now and that means web traffic is dying. Like, why would anyone click on this post about why every therapist should have a website if Google is going to summarize that information anyway? They wouldn’t. And don’t. 

BUT, the reason I’m blogging anyway is because you get to see my personality, you get to learn something about me. As a ghostwriter for therapists, I’m building trust and authority by sharing this information. And you do the same with your own blog. Every time you write about attachment theory, or healing the inner child, or trauma, you demonstrate to your audience, “I know what I’m talking about.” And you increase the likelihood of someone clicking on your post and saying, “They sound cool. I’d like to work with them.”

If you’re anything like most therapists, however, you’re likely short on time. I know! There are only so many hours in the day! You have clients to see, case notes to write! Plus a life! How are you supposed to fit everything in? Well, I’m happy to say that this is my specialty as a ghostwriter for therapists. I have the time to write the blog for you. You come up with the idea, review the content, and voila. Saved yourself hours and hours of time while still accomplishing everything I mentioned: building trust and authority, supporting SEO, and reaching potential new clients. 

If that’s something you’d like, reach out to me. Let’s see if we’re a good fit. 

I read a horrifying news article today. In rural California, it can take TWO AND A HALF YEARS to find help for a mental health problem.  One woman was turned away because she was told her mental health problem wasn’t severe enough. She had to get to a point where she contemplated suicide before she could see someone. 

California has a “major, ongoing” shortage of mental health providers, and it’s “especially dire” in rural areas, according to a 2022 survey commissioned by the state. Nearly one-third of California’s residents were living in an area with an insufficient ratio of providers to patients, the report found. 

That’s tragic given the breadth of people struggling with their mental health. And you might be saying, “Just use AI! Chatbots to the rescue!” but that comes with its own problems. In a high-profile case, a Florida mom is suing Character.ai because she alleges her son committed suicide at the behest of the company’s chatbot.  Even Dartmouth, which developed a successful therapybot,  admits that early versions of its AI were spectacular failures.

Therapy is nuanced. It’s a very human thing. Sure, you can talk to ChatGPT when you’re going through a breakup — it’s there for you 24/7 after all — but it can’t replace human connection and human insight. This is why a therapist’s website is invaluable. Many therapists use their website as a static calling card. It lists their bio, contact information, and what insurance they take. That’s fine but there’s so much more they can do.

As a ghostwriter for therapists, I’ve written numerous pieces that were empathic and offered valuable insights to readers. Most of the pieces were optimized for search engines (because SEO blog writing services is one of my specialties), but that’s primarily for therapists who want to drive traffic to their websites. If you’re looking to boost your client list, your website is the best place to differentiate yourself from the other therapists who are in your area. 

But to get back to the CalMatters story I read, your website can also be a place of healing. You don’t have to give content away for free. You can create courses on inner child work, healing from trauma, improving relationships, etc. You can build something that’s the culmination of your experience in this healing field. And you can help people who really need help. Someone shouldn’t get to the point of suicide before they hear, “The therapist will see you now.”

As a therapist, I know you value mental health. I know you want others to be well. It may feel daunting to create a course or write a book but you don’t have to do it alone. As a ghostwriter for therapists, this is what I do. I give you back two hours a week to focus on your current clients but can also help you reach more people. We can partner together so everyone, everywhere, receives the tools to thrive in this world, not only survive.

If you’d like to work together, reach out to me. Let’s see if we’re a good fit.  

The other day I had tea with a friend and she asked half-jokingly, “Should I still have a blog? Does anyone even read those anymore?” The short answer is yes, you should still have a blog, but use it like a Swiss Army knife. 

Search engine optimization (SEO) and googling are weird these days with AI. Gemini and ChatGPT will summarize content so people aren’t clicking individual links as much. Because of that, should you still bother writing anything? It may feel futile but you still need a blog to show the search engines that you’re an active website. People still search for things like “freelance marketing content writer” and you want your website to pop up (if you’re a freelance marketing content writer). 

Also, you never know how people will find you. I have a client I ghostwrote a blog for on a very niche topic. We wrote that post YEARS ago and she’s number two when people google for it. She gets a thousand page views every month from that topic alone. So yes, people still read blogs. And even if people don’t read blogs, they consume content in other ways, which leads me to my next point.

People (Mostly) Read Their Emails

People may not check out your blog every month or every week, even if you’d like them to but you know what they will check? Their email. Obsessively. Professionals check their email 15 times a day. Email marketing is an industry that is here to stay and just keeps growing. But what do you say in your emails? Should you only send an email blast when your business is having a sale? Unless you’re a Big Box store, no. 

Talk to your customers and clients. Tell them stories. Answer their questions. Entertain them. Inspire them. Whatever you feel moved to do and fits in with your brand. And here’s where a blog is like a Swiss Army knife: Use your blog to create the email newsletter. As a freelance marketing content writer, I do this all the time. I write a blog, case study, or profile for my clients and then they email everyone on their contact list. They’re directly communicating with their clients and customers without creating totally new content. But wait! There’s more.

Use Your Blog to Create Social Media Content

Not only can you use your blog to create an email newsletter, you can use it for everything, which is why I say a blog is like a Swiss Army knife. Take a segment of your blog and create an Instagram post, something for Threads, a TikTok video, and a snippet for LinkedIn. Use your blog content for social media creation. Have one feed into the other. If you’re smart, you’ll direct people to your blog post so the whole thing comes full circle and then people will read your blog. 

Should you still have a blog? Yes, you should. That said, not everyone has the time or capacity to write one. I know many people who have ideas burning a hole in their brains but they’re busy focusing on other things. That’s where I, a ghostwriter and freelance marketing content writer, come in. I excel at writing blogs and I can write them in such a way that it sounds like you. To really reap the benefits though, use the content in other ways. Make a blog a multifunctional tool like a Swiss Army knife. You’ll be glad you did.

If you want to chat about creating a blog or email newsletter for your business, contact me. Let’s see if we’re a good fit.